As the Content Strategist, you are the editorial voice and narrative lead for Aiven. You create high-impact stories tailored to two distinct audiences: the Developer/Architect and the Senior Executive/CTO. You are responsible for the entire content lifecycle: from high-level strategy and mapping the buyer journey to hands-on finessing of technical copy. You will collaborate closely with domain experts (Engineers, Product Managers, DevRel) to translate complex infrastructure topics into compelling, authentic stories. We are looking for a modern storyteller who can leverage AI to scale production while ensuring our output remains deeply technical, authentic, human, and free of marketing fluff.
Key Responsibilities- Persona-Driven Content Mapping: Own the matrix of "Who, What, and Where." You will define which topics, language, and medium (Blogs, Whitepapers, Videos, Code Snippets) are required to move a Developer through a trial and a CTO through an enterprise deal.
- Manage a high-velocity calendar that balances user content (how-to guides, performance benchmarks, API documentation) with executive content (ROI studies, POV topical pieces, industry thought leadership).
- Partner with Aiven’s domain experts to extract their knowledge. You will take raw technical drafts and polish them into high-value assets, ensuring the language is sophisticated enough for an engineer but accessible enough for a busy leader.
- You will use LLMs to rapidly brainstorm angles, draft outlines, and transform a single technical interview into 10+ multi-channel assets, from a LinkedIn thread to an executive summary.
- Partner closely with the Product Marketing team to internalize core messaging frameworks and value propositions. You ensure that every piece of content is a consistent reflection of the Aiven brand and product strategy.
- Lead the transformation of raw customer case studies and success stories into multi-format assets. You will find the human and technical win in our customer data to create evidence-based content that builds trust with prospects.
- Ensure our content lives in the right format for the right persona and in a centralised place.
- Use data to identify where our persona coverage is thin. You will proactively commission or write content to fill gaps in the buyer journey that are stalling deals or trials.
- 4+ years in content strategy or technical editing. Proven experience in B2B Infrastructure, Cloud, or Open-Source a major plus. You must be able to "talk shop" with engineers and product managers.
- Experience working with Product Marketing messaging frameworks to create cohesive, unified content journeys.
- You can clearly articulate the different motivations of a user vs. a buyer. You know that they care about different things and have different pain points.
- You have a natural ability to spot marketing fluff and replace it with technical substance and real-world evidence.
- You use AI tools as a force multiplier to scale content without sacrificing the soul of the technical narrative.
- You can manage internal stakeholders, freelance writers, and cross-functional deadlines with minimal supervision.
- You possess exceptional written and verbal skills. You are a people person who knows how to build rapport with busy engineers and Product Managers to extract deep technical insights and feed the content engine.
- You have elite organizational skills. You are comfortable managing a high-volume workload and a complex editorial calendar without letting the small details (or the deadlines) slip.
If you think Aiven is the place for you and that our Values align with yours, send us your resume and we’ll get in touch!
Global Benefits:Our global benefits are designed to help you thrive and grow, personally and professionally:
- Participate in Aiven’s equity plan.
- Balance work and life with our hybrid work policy.
- Choose the equipment you need to set yourself up for success.
- Use your Professional Development Plan budget for learning opportunities.
- Receive holistic wellbeing support through our global Employee Assistance Program.
- Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
- Enjoy country-specific benefits for our global cast.
There has been a rise in fake job postings used by scammers to get personal information. At Aiven, all of our emails relating to recruitment come from an @aiven.io, @greenhouse.io or @eu.greenhouse.io domain and all of our interviews are conducted by video call or in person. Our interviews will never occur via text or chat. If you’re unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please don’t hesitate to reach out to us at [email protected].
Equal Opportunities:Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.
At Aiven we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or who otherwise need support to thrive in the workplace. We are committed to continuously improving workplace accessibility. There is an option to request a discussion in the application process but if you have any questions before applying please write to us at [email protected].
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