Change Communications Manager

Because we strive to put people first.  

Culture, our way. 

People and Culture at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

What You’ll Do

The Change Communications Manager is responsible for developing and executing strategic communication plans that support high-impact change and transformation programmes across the business. This role partners closely with senior leaders, project teams, and stakeholders to ensure clear, consistent, and compelling messaging that drives colleague engagement and supports organisational transformation.

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Develop and deliver multi-channel communication strategies for major change initiatives, ensuring alignment with business objectives, company values, and market localisation requirements.
• Shape and maintain a consistent transformation narrative, partnering with External Communications, Public Affairs, regional leaders and in-market communication teams.
• Advise and support senior leaders on change communications, acting as a trusted partner and facilitating conversations on change progress, risks and organisational readiness.
• Partner with People & Culture, Strategy, Change and Transformation teams to support enterprise-wide initiatives and align training and communication activities.
• Design and implement communication frameworks, tools, playbooks and reusable assets that strengthen change capability across the organisation.
• Measure and report on the effectiveness of change communications, providing insight-led recommendations to executive sponsors.
• Coach senior leaders, people managers and project sponsors on effective communication during change, while participating in steering groups and project governance forums.
• Lead and mentor junior team members, while supporting crisis communications and business resilience activities as required.

What You’ll Bring  

At Primark, we focus on assisting you in developing your mindset and skillset to you reach your potential. Here’s a more detailed breakdown of the experience you’ll need:

• Minimum 5–8 years’ experience in communications, with a focus on global, largescale change and transformation programmes.
• Proven ability to operate within complex, fast-moving environments (e.g., retail, FMCG).
• Demonstrated ability to translate complex or technical topics into accessible, compelling narratives
• Strong stakeholder management and influencing skills, with experience advising senior leaders.
• Prosci Change Management certification or equivalent change management qualification desirable, but not essential.
• Analytical mindset, able to distil complex information into clear, actionable messages.
• Experience in crisis communications and managing communications under pressure.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:   

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. 

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shopper’s trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.

Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes.