Campaign Strategy Associate Director, EMEA
The role
Grant Thornton Advisors is expanding across more than 20 markets. We are building a more integrated approach to marketing across EMEA, using global campaigns and brand platforms where they are relevant while ensuring activity reflects the commercial priorities, audiences and market conditions of the region.
The Campaign Strategy Associate Director will shape how priority global campaigns are brought to market across EMEA. You will determine how global campaign propositions translate for the region, recommend which markets and audiences to prioritise and develop the briefs and activation plans that connect strategy to execution across owned, earned and paid channels.
The role remains involved through activation. You will work with market teams to resolve delivery issues, use performance evidence to improve activity and recommend what EMEA should scale, change or stop.
Key responsibilities
EMEA campaign strategy
Translate priority global campaigns and brand programmes into EMEA strategies, testing propositions and messaging against regional client needs, industry priorities, regulation and market opportunity.
Define EMEA requirements early in campaign development and recommend what the region should adopt, adapt or not run.
Identify opportunities for EMEA-specific campaigns where a material cross-market need is not addressed by existing global activity.
EMEA campaign planning and briefs
Develop the strategic brief for each priority EMEA campaign, defining the objective, audience, client need, proposition, market opportunity, channel roles and measures.
Use brand, market, client and performance data to support campaign recommendations and identify where evidence is insufficient.
Maintain the EMEA campaign plan, giving the region a consolidated view of agreed activity by market and timing.
Recommend which campaigns should run in which markets and in what sequence, based on commercial relevance, audience fit and market capacity.
Market activation
Work with market marketing leaders to translate agreed campaigns and brand priorities into practical activation plans across owned, earned and paid channels.
Keep the Grant Thornton brand story consistent across EMEA campaign activity in owned, earned and paid channels, within global brand standards.
Define the elements that should remain consistent across EMEA and where markets should adapt activity for local audiences and opportunities, coordinating requirements for shared content, creative, digital and production support.
Remain involved through activation, maintaining visibility across the region and resolving dependencies or issues affecting timing, quality or performance.
Performance and optimisation
Define campaign measures before activation, covering brand, engagement, demand and commercial contribution where the available data supports them.
Review performance across markets and recommend what should change, stop or receive further investment. Use campaign learning to improve future EMEA activity and contribute regional evidence back into global campaign development.
Required experience
Degree in marketing, business, communications or a related discipline, or equivalent professional experience.
Eight or more years' experience in B2B campaign strategy, integrated marketing, brand or campaign planning.
Experience translating global campaigns or propositions into multi-market strategies and working with local teams through activation.
Strong experience defining audiences, client needs, propositions, strategic briefs, channel roles and campaign measures.
Understanding of how integrated marketing supports commercial growth in a complex, relationship-led B2B environment such as professional or financial services.
Experience using campaign performance and market evidence to make decisions, including where data is incomplete.
Experience working across markets or business units with different commercial priorities and budgets.
Fluent English is required. Another European language would be useful. European travel will be required.
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What does this mean for you?
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.
We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.
Reward and benefits
Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.
Recognition
We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.
