Brand Manager - Midleton Very Rare

Position: Brand Manager - Midleton Very Rare

Contract type: Permanent

Location: Dublin 4, Simmonscourt

Reporting line: Head of Brand Architecture & Activation, Royal Salute & Midleton

Work type: Hybrid, 2 days in the office, 3 days where you work best

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys including Jameson, Redbreast, Midleton Very Rare, The Spot Range, Powers and Method & Madness. Irish Distillers is part of Pernod Ricard’s Gold Brand Unit – Aged Spirits and Champagne, a division which brings together an exceptional and prestigious portfolio of whisk(e)y, cognac and champagne brands

About the Prestige team & Midleton Very Rare

The Prestige team is focused on managing and growing the Pernod Ricard luxury and high-end champagne & spirits brands. These include iconic champagne, cognac, and super-premium spirit labels in the Group’s portfolio, where the emphasis is on premiumisation, brand equity, and consumer experience in luxury channels. Midleton Very Rare is a premium Irish blended whiskey produced at the Midleton Distillery and released annually as a limited vintage edition. First introduced in 1984, MVR  represents the pinnacle of the Irish blended whiskey category. Positioned at the luxury end of the market, Midleton Very Rare reflects exceptional craftsmanship, heritage, and attention to detail, making it one of Ireland’s most prestigious whiskey offerings.

About the position

We a now seeking a Brand Manager to lead & accelerate the development of the Midleton Very Rare brand within the Prestige Whiskey category. The position is based  in Dublin, where you’ll work alongside a Marketing Manager and will report to the Head of Brand Architecture and Planning, based in the UK. As part of the Prestige Marketing Team, you will have responsibility for managing and developing (in conjunction with lead markets) focused marketing activations and assets for Midleton Very Rare to address key brand challenges — from awareness and recruitment to premium positioning. This includes, but is not limited to, new product development and packaging, communications development, creation of engaging digital content, support in managing brand websites, and development of premium point-of-sale and “last three feet” plug-and-play assets. As Brand Manager, you will also support the planning and execution of key initiatives across the wider Prestige portfolio, aiding on projects, launches, and activations as required.

What’s involved?

• In conjunction with the wider team, support the marketing management of Midleton Very Rare & the other Prestige whiskey brands.

• Lead the development and execution of the brand’s social and digital strategy, including content planning, campaign development, platform management, performance tracking, and ongoing optimisation in partnership with agencies and lead markets.

• Support new prestige product development projects for Midleton Very Rare, including liquid development, packaging development, and marketing launch plans.

• Manage external communications and events in collaboration with the global trade PR agency and internal PR & Experiential team.

• Together with the Midleton Marketing Manager, lead the planning and implementation of marketing activities for Midleton Very Rare, including content development, events, and POS development (in collaboration with agencies and lead markets).

• Full responsibility for the management of the Prestige Single Cask programme for Midleton Very Rare, from liquid development through to delivery.

• Manage P&L and innovation stage-gate processes for new product development.

• Support the team in planning and preparing for workshops, events, and meetings, as well as managing brand budget, purchase orders, and invoicing through SAP.

• Support the Midleton Marketing manager with day-to-day management of both lead and non-lead markets for Midleton Very Rare. 

Your background and skills

• 2-3 years of brand marketing experience with exposure to full marketing mix, ideally operating with global brands.

• Proven digital/online experience & a strong understanding of digital campaign marketing methodologies and principles.

• NPD / innovation experience from development through to execution and launch would be advantageous

• Proven content development experience with the ability to think strategically and creatively in the interests of the brand.

• A strong project manager with proven delivery of end to end projects from creative development to execution

• A knowledge of and passion for Prestige Whiskey and whiskey production processes would be a distinct advantage

• Strong commercial and numerical acumen with attention to detail.

• Experience in agency management and engagement is preferred.

• Excellent interpersonal & relationship building skills

At Irish Distillers, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We actively  welcome individuals from all walks of life, and warmly welcome those with diverse religious backgrounds, ethnicities , members of the Irish Travelling community, genders, abilities, and identities. It’s the mix of our experiences, voices, and cultures that gives us our true character.”

Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience. For assistance, please contact us at [email protected]

Learn more about working with Irish Distillers www.irishdistillers.ie/careers

Learn more about Midleton Very Rare - https://www.midletonveryrare.com/en

Job Posting End Date: