Kenvue is currently recruiting for a:
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Nordic CAM Lead NRTLocation:
Europe/Middle East/Africa, Sweden, Stockholm, SolnaWork Location:
HybridWhat you will do
Our products are part of everyday life, often without people even thinking about it. From a morning routine with Listerine, to skincare with Neutrogena, pain relief with Ipren, or supporting a smoke‑free journey with Nicorette, our brands are trusted by millions of people around the world. Behind these well-known products is a team driven by one purpose: to realize the extraordinary power of everyday care.
We are now looking for a Brand Activation Manager to lead the local execution of brand strategies, marketing plans, and promotional activities, while analyzing performance and guiding agency partners. In this role, you will lead Nicorette (OTC)—a priority brand in Sweden—and report to the Nordic Brand Activation Lead.
At Nicorette, we believe every step toward quitting matters. We support consumers as a trusted, science‑backed partner to help overcome cravings and build a tobacco- and nicotine‑free life. In the BAM role, you will also contribute to the development of the “Made in Sweden” concept, showcasing Nicorette’s Swedish manufacturing and heritage. Join Kenvue to create impactful, evidence‑driven marketing that inspires progress for millions.
Key Responsibilities
- You will collaborate closely with Key Account Managers and other internal and external stakeholders, monitor brand performance, and identify market opportunities to drive growth, innovation, and competitive advantage.
- Design and execute brand activation campaigns that engage target audiences, strengthen brand visibility, and drive measurable engagement across both HCP (healthcare professional) and consumer segments.
- Collaborate cross-functionally with cluster marketing, sales, medical and regulatory teams, and advertising agencies to develop best-in-class brand activation and eg. point-of-purchase initiatives.
- Leverage data-driven local insights and define new business opportunities
- Act as marketing lead for local customer & trade marketing initiatives. Orchestrate physical in-store and digital online activations, and promotional strategies to foster customer loyalty and expand market share.
- Nurture strategic partnerships with key stakeholders including, e.g. HCPs, consumers, and business clients to drive market development and competitive advantage.
What we are looking for
Required Qualifications
- University degree or equivalent in Marketing, Business, Communications, or a related field
- 6-8 years of progressive experience in brand management, brand activation, experiential marketing, or related specialist roles
- Proven ability to cooperate with cross-functional teams and manage complex projects with a strong focus on detail and accuracy
- Strong analytical mindset to interpret market data and translate insights into creative activation solutions
- Excellent verbal and written communication skills
- Fluency in Swedish and English
Desired Qualifications
Completed LIF training (Ethical rules for the pharmaceutical industry)
Exceptional project management skills with a flair for coordinating multi-channel campaigns under tight deadlines
Demonstrated creativity and problem-solving skills to develop innovative marketing solutions and overcome challenges
Strong leadership qualities with the ability to guide external agencies and internal teams toward achieving strategic objectives
What’s in it for you
Opportunity to shape the future of Consumer Health
Competitive benefits package
Be part of a purpose-led, people-centred organisation that cares fiercely and solves with courage.
Background checks in the recruitment process
As a final candidate in our recruitment process, you may be subject to a background check. This process is important for us to ensure the quality of our recruitment process.
Due to the summer holiday period, there may be a delay in feedback. The selection process will begin in mid-August.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
