Analytics Manager

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Marketing Analytics team mission is to empower Ancestry’s international growth by transforming data into actionable insights that optimise marketing performance, pricing strategy, and customer experience.

About the role

As Analytics Manager you will play a critical role in enabling Ancestry’s international expansion by delivering data-driven strategic guidance. Reporting to the Director of Marketing Analytics, you will act as a key partner to senior leadership, shaping high-impact decisions through robust analysis of customer behavior, competitive dynamics, and market opportunities.
 

You will be responsible for generating actionable insights across competitor intelligence, category trends, (Pre-test & post-test analysis )pricing strategies, and marketing campaign  journeys. You will also support annual planning cycles and long-term growth strategies, ensuring the marketing organization is equipped to make decisions that accelerate performance and customer impact.

To be successful, a minimum of 6 years in marketing analytics, strategic insights, or business strategy, including at least 2 years in a senior capacity, is required. You should possess a proactive approach to change and a commitment to innovation. Deep knowledge of market dynamics, including competitor research and understanding customer behavior, is essential. While candidates from Ireland and the UK are welcome, you must be willing to come to the office (Dublin/ Central London) for in-person collaboration once a week.

What you will do

• Lead Strategic Insights: Own and evolve the strategic insights roadmap to support leadership decision-making.

• Competitor and Category Analysis: Assess competitive landscape and industry trends to inform positioning and uncover market gaps.

• Customer Journey Analysis: Analyze user journeys to identify friction points and recommend improvements to boost acquisition through marketing campaigns.

• Pricing Test & Learn Analysis: Conduct strategic pricing analyses to measure elasticity, test promotional tactics, and shape monetization strategy.

• Emerging Markets Strategy: Provide analytics support for test-and-learn in emerging markets; build KPI frameworks and early-stage tracking.

• Annual Strategy & Planning: Contribute to annual strategic plans and long-term business scenarios with data-led insights.

• Collaboration: You will work closely with Analytics, Consumer Insights, Finance, and Compliance teams, as well as supporting broader international analytics team on campaign performance, media efficiency, and business reporting.

Who you are

• 6+ years in marketing analytics, strategic insights, or business strategy, including at least 2 years in a senior capacity.

• Advanced analytics proficiency with tools such as Adobe Analytics, Tableau, SQL, or similar platforms.

• Strong grasp of marketing KPIs, attribution modeling, and customer segmentation.

• Proven ability to synthesize data into strategic, commercially relevant insights.

• Strong business acumen with experience aligning analytics to company goals.

• Experience in a subscription business or with international market dynamics is a strong benefit.
   

This is a full-time permanent position. We offer a competitive compensation package with full benefits including flexible working, annual bonus, company stock, health and dental insurance, pension and 25 days paid time off plus Christmas off. We have offices in Dublin and central London, but our working location policy is fully flexible.

Our recruitment process includes a phone-screen with our Recruiter and 3 stages of interview.

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, colour, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, civil status, family status, membership of the Traveller community, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability and require a reasonable accommodation or adjustment to support you during the interview process, please notify the recruiter.
All job offers are contingent on a background check screen that complies with applicable law.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.