Advertising Operations (AdOps) & Programmatic Strategy Manager

What’s the Opportunity

Distilled is looking for an Advertising Operations (AdOps) & Programmatic Strategy Manager who can drive Distilled’s efforts to take Distilled’s Media Advertising Business to the next level. This is an opportunity to own a significant multi million euro Advertising Media revenue line across three of Ireland's largest online marketplaces, Daft, DoneDeal, and Adverts.ie

As Advertising Operations & Programmatic Strategy Manager, you will own the Media Advertising function at Distilled. Your first priority is to streamline how our Ad Operations team works, simplifying processes and automating manual effort to speed up campaign delivery. From there, you will be responsible for optimising programmatic revenue across DoneDeal.ie, Daft.ie and Adverts.ie, and for identifying new revenue opportunities across both programmatic and direct media, leading our Ad Ops team along the way 

Reporting to the Strategy & Business Development Director, and working closely with the management team, you will coordinate with other key business units within the company such as Sales, Product, Engineering, Analytics and Marketing to ensure we provide innovative advertising solutions to fulfill our customer needs.

The ideal candidate combines a genuine drive to simplify and streamline how ad operations works with a strong understanding of publisher monetisation and programmatic advertising, and is comfortable working closely with different internal teams. The Candidate should also have the ambition to continue to grow the Media revenue line through new product offerings and customer acquisition. 

How you’ll Create with Impact

1.Streamline and optimise Ad Ops processes

• Audit current Ad Operations workflows, trafficking, QA, reporting, troubleshooting, and optimise them across Daft, DoneDeal and Adverts.ie, using automation and AI tools where they add value to build a highly streamlined process.

• Replace manual reporting with real-time dashboards and automated alerting for yield, programmatic revenue and Supply Side Platform (SSP) delivery.

• Lead, mentor and inspire the Ad Ops team, building a culture of operational excellence and continuous improvement.

• Collaborate closely with the DoneDeal and Daft Sales Teams to ensure clear communication and effective campaign delivery

• Set clear performance expectations and provide regular feedback to team members, helping them grow in their roles and achieve their career objectives.

• Recruit, hire and onboard new Ad Ops team members as needed.

2. Optimise programmatic revenue

• Own and grow the entire media revenue line,  programmatic and direct,  across Daft, DoneDeal and Adverts.ie.

• Optimise ad inventory availability and yield in order to maximise revenue growth.

• Define optimal floor pricing strategies to maximise fill rate and CPM  in conjunction with our yield and Demand Partner Hubvisor

• Manage our Google Ad Manager account, SSP relationships and technical ad stack, and stay on top of ongoing SSP delivery.

• Troubleshoot ad units and monetisation issues as they arise.

3. Identify new revenue opportunities in media

• Define our programmatic and media advertising roadmap in conjunction with the Product and Commercial teams.

• Identify monetisation opportunities within our Google Programmatic account, via our Direct Sales team of 15+ people, and via third-party channels such as Meta and other remarketing tools.

• Develop new advertising products that can be sold directly via our sales team.

• Work effectively across multiple teams and divisions,  including Product and Sales,  to create and implement integrated advertising solutions.

• Keep on top of the online advertising industry and marketplace trends to spot emerging revenue opportunities.

What you’ll need to Play your Part

• Experience streamlining and optimising operational workflows within ad operations 

• Relevant work experience in yield and performance optimisation.

• Strong written and verbal communication skills, and a demonstrated ability to collaborate with Direct Sales, Product and Commercial teams.

• Must possess very strong analytical, strategic problem-solving and decision-making skills

• Excellent planning, organisational, and time management skills

• Proactive in identifying issues and creating long term solutions

• Thorough knowledge of the online advertising industry, the programmatic ecosystem, and marketplace trends.

• Solid, hands-on understanding of ad-technology, in particular Google Ad Manager. 

• Strong attention to detail

• Strong internal drive with eagerness to take on more responsibility within a fast-growing organisation.

• As a medium sized, dynamic company the appetite and ability to roll up your sleeves and dig into and solve varied challenges is crucial

How we help you Thrive Here

We want you to do your best work and we’ll support you to do just that with:

• Generous paid leave: Start with 22 days' annual leave, plus 3 company days over Christmas. Every August we take four Fridays off as "Thank You Days", our way of saying thanks for your hard work. Stay with us and you'll earn an extra day's leave on each of your first four anniversaries, up to 26 days.

• Looking after you: Your Irish Life Healthcare is fully paid for, and we run regular health and wellbeing talks, events and activities all year.

• Investing in your future: We contribute 5% to your pension through our contributory scheme, so you can plan with confidence.

• Work where it works for you: Split your time between home and our Dublin city centre office, a short walk from St Stephen's Green and St Patrick's Cathedral.

• Get around your way: Save on your commute with the TaxSaver Commuter Scheme, or hop on a bike with the Bike to Work Scheme.

• Grow with us: Learning never stops here. Everyone has a personal development plan to support their career growth.

Our Values & Shared Behaviours

We have five core values: We have a growth mindset. We like to simplify things and make things happen. We collaborate across teams, business units and brands. We’re passionate about what we do.

These values give us a framework for leadership and daily decision making. They’re brought to life by our shared behaviours, which define how we show up for our colleagues, our users and our customers:

• Create with Impact: we focus on work that makes a real difference.

• Play your Part: we own our contribution and support each other.

• Thrive Here: we build an environment where everyone can grow and do their best work.
  

We are a diverse bunch of people here in Distilled, and we want to continue to attract and retain a diverse range of people into our Company. We do not discriminate based on gender, marital status, family status, sexual orientation, religion, age, disability, race and membership of the Traveller community.