Teams at Viktor

Own and optimize the lifecycle machine: activation, expansion, retention, and reactivation for a PLG B2B SaaS. Hands-on in Customer.io, run experiments, define segmentation with engineering, manage deliverability and sending hygiene, and be judged on activation, net revenue retention, and reactivated revenue.

Lead positioning and run product and vertical sub-launches end-to-end: Product Hunt, landing pages, creative assets, comms, sales enablement, and customer proof. Work hands-on in Figma, direct designers/agencies, collaborate tightly with product and founders, and iterate weekly to scale launches across multiple ICPs.

Own post-sale customer relationships: onboard new workspaces, provide technical support and triage, prevent churn, drive expansion, create enablement materials, and translate customer feedback into prioritized product improvements.