Teams at Simple App

Design and optimize onboarding, value propositions, and personalized coaching experiences for a consumer health app. The role focuses on UX/UI design, conversion rate optimization, monetization, user psychology, growth funnels, and turning free users into paying customers through data-informed product decisions.

Operate and improve AWS infrastructure, Kubernetes platforms, infrastructure-as-code, CI/CD, observability, and internal tooling. Participate in on-call rotations, investigate and resolve complex production incidents, automate recurring operational work using Go, and collaborate across engineering, product, and security teams. The role requires hands-on ownership of production systems, structured debugging, rapid learning, and strong technical communication.

Lead content strategy and program design for Simple Move: translate hypotheses into runnable workout experiments, own program quality and delivery, partner with product and medical/fitness experts, track KPIs (conversion, retention, renewal), iterate on performance, and scale program builds using AI and the CMS.