Teams at Simple App

Own CRM monetization projects, lifecycle journeys, segmentation, campaign execution, experimentation, and technical CRM setup. Drive acquisition, conversion, win-back, and revenue growth through high-volume communications, A/B testing, analytics, deliverability optimization, automation, and tool integrations. Collaborate with Growth, Design, Analytics, and Engineering teams to troubleshoot campaigns, improve user experiences, and deliver actionable performance insights.

Design and improve mobile health coaching experiences focused on behavior change, AI-generated coaching, gamification, and user engagement. Collaborate cross-functionally to develop innovative UI/UX solutions, using user psychology, UX research, data analytics, and rapid experimentation to inform decisions. Generate and present original design hypotheses, validate solutions, and improve customer journeys, motivation, habits, and long-term loyalty.

Create short, conversion-focused videos for paid user acquisition across Meta, YouTube Shorts, and TikTok. Combine AI-generated footage with motion design and video editing, collaborate with marketing on creative concepts, analyze ad performance, research competitors and trends, and continuously test AI tools, effects, and production workflows.