Teams at Primark

Own end-to-end delivery of category campaigns, product launches and trading initiatives. Translate strategy into briefs and activation plans, coordinate cross-functional teams, track performance, optimise campaigns, manage budgets and timelines, and lead post-campaign reviews to improve outcomes.

Plan, lead and deliver risk‑based internal audits across Primark operations, focusing on store and retail controls. Manage audit teams, perform risk assessments, conduct fieldwork, produce audit reports, track remediation, engage stakeholders, and contribute to annual audit planning and group initiatives.

Lead integrated category marketing strategy and execution for retail categories: plan prioritisation, multi-channel campaigns, cross-functional stakeholder management, performance measurement, optimisation, and team leadership to drive customer engagement and commercial outcomes.