Motive

4,000 Total Employees

Year Founded: 2013

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Motive Innovation & Technology Culture

Motive Employee Perspectives

Motive’s sales culture gives employees the opportunity to work closely with safety and operations leaders, learn from customer challenges and bring that feedback back to product teams. That customer feedback loop helps Motive continue building technology that addresses real-world challenges in the physical economy.

“I spend time with safety and leadership teams, teaching them about our technology and how we solve challenges in the physical economy.”

Kathleen Osgood, Strategic Account Executive

From the article: How Motive’s Sales Team Has Evolved for Growth

Motive Employee Reviews

I’ve never seen this type of innovation and ‘get it done’ attitude anywhere else! It’s motivating and inspiring to know I can successfully deliver a fantastic product and immediate value to our customers.

Laura, Enterprise Account Executive

We recently celebrated International Women's Day in the office, where we enjoyed food and drinks, and learned more about why we celebrate this holiday with Motive employees. We also celebrated Hispanic Heritage Month by hosting an event with Latinas in Tech in the office. It's so much fun to get together, meet new people, and share our stories.

Valerie , Software Engineer, Backend

What People Are Saying About Motive

Product Innovation: Motive has shifted from ELD compliance to an AI‑forward platform, launching Automations, ALPR, and enhancements to AI Coach to move from insights into closed‑loop actions. The safety stack flags numerous risky behaviors with human verification before manager review to reduce false positives.
Emerging Technology Adoption: Recent on‑device computer‑vision hardware runs multiple AI models with low latency, enabling real‑time detections and features like speed‑sign reading. The addition of an embedded assistant that drafts messages and surfaces safety/compliance insights signals deeper AI at the edge and within workflows.
Cross-Functional Innovation: A unified “single system” connects safety, fleet/asset tracking, equipment health, and spend management to replace fragmented tools with integrated, automated workflows. Expansion of security features for markets like Mexico shows platform‑wide integration tuned to operational contexts.