Teams at Massive Rocket | Global Braze & Snowflake Agency

Leads CRM outcomes for strategic client accounts, serving as the primary Braze expert and shaping CRM and analytics roadmaps. Manages delivery priorities, client relationships, team performance, and complex decisions while mentoring team members. Uses data to support recommendations, handles challenging conversations, and contributes to case studies, pitches, hiring, and practice growth in a fast-paced agency or MarTech environment.

Leads the execution and optimization of multi-channel CRM campaigns in Braze, including segmentation, personalization, automation, customer journeys, QA, reporting, and data analysis. Partners with clients, strategists, project managers, and technical teams to translate business objectives into effective CRM solutions. Supports platform configuration, campaign performance improvement, delivery-process optimization, and ongoing adoption of CRM best practices.

Design and optimize Snowflake data models, customer 360 views, identity resolution, segmentation, and CDP-ready schemas. Build pipelines syncing customer data to Braze, Hightouch, and related platforms. Improve performance, cost efficiency, data quality, governance, consent management, and audience activation while collaborating with CRM, marketing, analytics, and technical stakeholders.