Liftoff Innovation & Technology Culture

Liftoff, a global leader in performance marketing and monetization solutions for the mobile app economy, announced a new wave of product innovations for Cortex, its proprietary neural network prediction engine that powers all bidding and performance decisions across its product suite. The advancements are driven by continued demand for Cortex across the market, as the need for greater precision, scale, and performance increases.

How do you scale ad monetization on a non-gaming app without compromising user experience?

For Eyecon Global, the answer was a hybrid Google Ad Manager setup built around Liftoff Monetize, with format diversification into In-Line and App Open driving meaningful revenue lift.

Working closely with xGrowth, Eyecon rebuilt its monetization stack around differentiated demand, faster iteration, and a partnership willing to do the work alongside them.

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 Check out our new blog, "What the Super Bowl Taught Us About Scaling Mobile Campaigns Under Pressure." It breaks down how one advertiser prepared for game day—from disciplined budget ramp-up to real-time pacing and managing unexpected disruption.

A read for marketers planning around major sporting and live events. Read now: https://lnkd.in/gVFzrf4g