Teams at Haleon

Leads customer marketing and shopper activation strategies for a designated retailer across Haleon brands. Develops insight-led, multichannel retail media campaigns, manages shopper marketing budgets, collaborates with sales, brand, insights, creative, and agency teams, and builds retailer relationships. Uses shopper and category research to create differentiated campaigns, align global and local toolkits, support commercial planning, and evaluate campaign ROI and effectiveness.