Teams at Citi

Lead the strategy for marketing data integration and application in a financial institution, driving superior business outcomes and serving as a strategic partner to marketing leaders. Oversee teams and work collaboratively across functions to innovate and enhance data strategies.

The Head of Services Marketing Capabilities leads the MarTech roadmap, ensuring digital marketing initiatives are aligned with business objectives, while managing a team and delivering technology solutions for personalized marketing.

Lead end-to-end product development for payments, custody and liquidity solutions. Define vision, roadmaps, requirements and business cases; drive digital, data and AI initiatives (including tokenization and real-time processing); coordinate technology, operations and sales; ensure controls, compliance and operational readiness; support BAU cash processing and client-facing materials.