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As a CRM & Marketing Automation Specialist at Bord Gáis Energy, you will be responsible for building and executing campaigns to the customer base as part of the Customer Lifecycle & Retention team. Your role involves detailed quantitative analyses of consumer databases, developing data-driven campaign insights, and enhancing product offerings through targeted customer activities. You will also serve as a super-user for digital tools, design and deliver campaigns, and collaborate with marketing teams to implement campaigns and channel activations.