Teams at AppFollow

Own product positioning, messaging, launches, customer feedback loops, case studies, sales materials, and cross-sell campaigns for an AI-powered B2B SaaS platform. Build the product marketing function from scratch, partner closely with Product, Sales, Customer Success, Growth, and leadership, and measure adoption, pipeline, and expansion outcomes. Maintain the company’s internal product knowledge base and serve as the product’s public-facing marketing representative.

Manage a portfolio of Enterprise customers across Europe and APAC to drive retention and growth. Lead onboarding, act as trusted advisor, analyze metrics and NPS to anticipate risks, collaborate cross-functionally for renewals and expansion, and drive product adoption and customer advocacy.