Revenue Optimization Analyst

The key responsibilities for the Revenue Optimization Analyst role include:

• Manage yield optimisation across the B2C portfolio, maximising revenue through proactive yield management and positioning Dublin Airport as an industry leader.

• Develop and embed yield management processes for DATs products, including inventory control, online pricing management, and detailed sales reporting.

• Build a deep understanding of multiple data sources, including:

• Translate these insights into actionable recommendations, pricing decisions, marketing KPIs, and sales forecasts to increase market share and revenue performance.

• Customer behaviour and segmentation (high‑value vs high‑volume)

• Demand vs availability for time‑limited resources

• Seasonality patterns and price sensitivity thresholds

• Website sessions, conversion rates, and digital performance

• Historical sales and inventory data

• Perform deep‑dive analytical reviews across the B2C portfolio to identify opportunities for revenue growth, operational efficiencies, and improved customer and passenger experience.

• Lead the design, development, and delivery of analytics solutions, including problem definition, data exploration and visualisation, model development, evaluation, and deployment.

• Work closely with business units to translate commercial challenges into effective analytics solutions.

• Drive the adoption of advanced analytics through leadership and innovation, ensuring insights are actively used to improve B2C business performance.

• Develop a price elasticity tool for Fast Track and Lounges to model the impact of price changes on demand and revenue.

• Ensure analytics outputs are clear, accessible, and business‑friendly, including the preparation and delivery of:

• Monthly sales performance reports

• Presentations outlining insights from successful and unsuccessful tactics

• Perform data preparation and cleansing where required to ensure data quality and integrity.

• Use data to inform, influence, and lead campaign decisions, generating and implementing creative ideas that drive revenue growth, increase market share, and improve customer experience.

• Build and maintain strong working relationships with key internal stakeholders, motivating and delivering results through cross‑functional collaboration.

Experience 

• Minimum of 2 years’ experience in B2C yield management or a closely related commercial analytics role

Skills

• Strong engagement and collaboration skills, working effectively with data scientists, business analysts, and subject matter experts to develop impactful insights and solutions.

• Excellent quantitative, analytical, and problem‑solving skills, with strong attention to detail and accuracy.

• Creative and innovative thinker, capable of solving complex problems with ambiguity and no obvious solutions.

• Proven experience delivering analytical deep dives on key business topics.

• Expert proficiency in Microsoft Excel and strong working knowledge of other Microsoft Office applications.

• Experience with data visualisation tools desirable (e.g. Power BI, Tableau).

• Experience with advanced analytics tools desirable but not essential (e.g. R, Python, SQL).

• Demonstrates integrity and accountability, which are core values of the B2C Analyst Team.

• Acts as a key contributor across the Commercial and B2C teams.

• Committed to daa values.

Education & Qualifications 

Third level degree or Masters in relevant field of study - mathematics, computer science, statistics, operations research.