Leads the unified B2B content strategy for Workplace Solutions across the full marketing funnel. Oversees content creation across video, podcasts, webinars, blogs, whitepapers, newsletters, campaigns, and social media. Manages the content team, calendar, quality standards, localization, and compliance. Uses Google Analytics, HubSpot, Dynamics, and social analytics to measure performance, optimize engagement, and improve ROI.
As Content Strategist for JP Morgan Workplace Solutions, you will lead the development and execution of a unified content strategy that supports every stage of the marketing funnel —from initial brand awareness through to lead generation, client engagement, conversion, and retention. You will set the vision and direction for content across all formats and channels, including video, podcasts, webinars, blogs, and more. You will provide clear leadership to the content team, ensuring consistency, quality, and impact throughout the client journey. A key part of your role will be driving continuous optimization, leveraging analytics and measurement to maximize the effectiveness of all content initiatives. You are fluent in SEO and embed best practices in everything you deliver.
Key Responsibilities
- Provide strong leadership for the content team, setting clear goals, priorities, and standards for performance and quality.
- Design and implement a cohesive content strategy that drives results across the full marketing funnel.
- Oversee creation of content for all formats and channels: video, podcasts, webinars, blogs, whitepapers, newsletters, and more.
- Write and edit engaging copy for campaigns, product launches, digital platforms, and social media.
- Manage a content calendar and collaborate with stakeholders to align messaging and timing.
- Lead the measurement and analysis of content performance using tools such as Google Analytics, HubSpot, Dynamics, and social media analytics.
- Use data-driven insights to optimize content strategy, improve engagement, and maximize ROI.
- Develop and report on key content metrics, providing actionable recommendations for ongoing improvement.
- Ensure all content meets brand, tone, style, and compliance guidelines.
- Coordinate translation and localization as needed.
- Review and approve all outputs for quality and audience relevance.
About You
- You are an effective leader, able to inspire and direct a team to deliver high-quality content that moves prospects and clients through every stage of the funnel.
- You have a strong analytical mindset and are passionate about using data to measure, optimize, and demonstrate the impact of content.
- You’re a skilled copywriter, able to adapt messaging for different formats and audiences.
- You combine creativity with a process-driven approach and thrive in a fast-paced environment.
- You’re collaborative, organized, and comfortable working with cross-functional teams.
- You have a strong grasp of SEO and digital marketing best practices.
Requirements
- Proven experience in content strategy, copywriting, and content optimization for B2B marketing.
- Demonstrated leadership experience within a content or marketing team.
- Experience in content analytics, optimization, and reporting.
- Portfolio demonstrating work across multiple formats and channels.
- Experience managing content across the full marketing funnel.
- Strong organizational and project management skills.
- Experience with analytics and marketing platforms.
- Ability to work to deadlines and manage multiple priorities.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorganChase Dublin, Dublin, IRL Office
Dublin, Ireland
Similar Jobs
Artificial Intelligence • Information Technology • Marketing Tech • Software • SEO
Own product features end-to-end across frontend and backend, from idea through production. Translate product concepts into high-quality experiences, make product and architectural decisions, build reusable systems, and use AI tools such as Claude, Codex, and Cursor to accelerate development. The role requires strong product thinking, hands-on technical ability, comfort with ambiguity, rapid iteration, and a focus on scalable, maintainable solutions.
Top Skills:
ClaudeCodexCursorNode.jsReact
Artificial Intelligence • Information Technology • Marketing Tech • Software • SEO
Designs, builds, and operates Scrunch’s cloud infrastructure, developer tooling, edge computing systems, observability, and reliability foundations. The role includes infrastructure automation, database performance and scaling, workflow orchestration, resilient asynchronous pipelines, production-quality Python development, and operating cloud services at scale, preferably on GCP.
Top Skills:
AirflowAlertingDistributed TracingEdge ComputingGCPInfrastructure As CodeInngestMetrics DashboardsPrefectPythonStructured LoggingTemporalTerraform
Artificial Intelligence • Productivity • Software
Own the full customer sales cycle for mid-market accounts across the Nordics, from pipeline generation and discovery through solution design, commercial negotiations, close, adoption, expansion, and renewal. Build workflow solutions live in Notion, articulate measurable business value, navigate procurement, legal, and security reviews, and coordinate BDRs, Outcomes Architects, and product specialists while maintaining ownership of customer relationships and opportunity momentum.
Top Skills:
Artificial IntelligenceB2B SoftwareNotionWorkflow Automation
What you need to know about the Dublin Tech Scene
From Bono and Oscar Wilde to today's tech leaders, Dublin has always attracted trailblazers, with more than 70,000 people working in the city's expanding digital sector. Continuing its legacy of drawing pioneers, the city is advancing rapidly. Ireland is now ranked as one of the top tech clusters in the region and the number one destination for digital companies, with the highest hiring intention of any region across all sectors.
