The Trade Marketing Manager will develop and execute trade marketing plans, manage trade spend, and optimize sales channel performance in Turkey, through collaboration with various teams and merchandising strategies.
Job Description
About the Position
We have an excellent opportunity available for a Trade Marketing Manager to make a difference at Kraft Heinz. You'll be working in a high-performing team, alongside peers always trying to reach the next level. Get ready for a lot of exposure to internal senior stakeholders. The management of trade spend and execution of plans will be your primary responsibility. You're constantly looking for improvement activities within Turkey.
Key Responsibilities
What you bring
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we're united under one vision To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Employee Candidate Privacy Notice: https://www.heinz.eu/turkey-candidate-privacy-policy
Location(s)
Istanbul Branch
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
About the Position
We have an excellent opportunity available for a Trade Marketing Manager to make a difference at Kraft Heinz. You'll be working in a high-performing team, alongside peers always trying to reach the next level. Get ready for a lot of exposure to internal senior stakeholders. The management of trade spend and execution of plans will be your primary responsibility. You're constantly looking for improvement activities within Turkey.
Key Responsibilities
- Being responsible for all our sales channels and our entire product portfolio in Turkey
- Develop and execute trade marketing plans that align with Kraft Heinz's commercial objectives and marketing strategy
- Craft compelling promotional campaigns and in-store activations that capture customer attention and drive sales
- Responsibility for periodic distributor performance reports and monthly review meetings
- Collaborate cross-functionally with Sales, Brand Marketing, and Supply Chain teams in the development of annual channel-based plans, Portfolio, Pricing, and Planogram management
- Design ideal Perfect Store criteria to maximize product visibility and sales potential within Retail and Away Home outlets
- Lead the execution of merchandising strategies by managing and motivating the merchandising team
- Coordinating execution of marketing activities on the ground and new product development (NPD) implementation whilst maintaining close communication and alignment between sales and marketing
What you bring
- Bachelor or Master's Degree from a reputable university
- Experience of 2-3 years in trade marketing, and over this period has successfully delivered on KPIs and total experience in Sales at least 5-6 years strongly desired
- Preferable prior work experience in a FMCG environment
- A strong command of English with an ability to understand and communicate clearly and effectively
- A high degree of familiarity and practice of IT skills related to the use of Microsoft PowerPoint, Word, MS Excel
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we're united under one vision To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Employee Candidate Privacy Notice: https://www.heinz.eu/turkey-candidate-privacy-policy
Location(s)
Istanbul Branch
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Microsoft Powerpoint
Microsoft Word
Excel
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