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The Trade Marketing Manager will develop omnichannel marketing plans, manage retail initiatives, enhance brand positioning, lead in-store activations, and optimize campaign performance in the DACH region.
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We are seeking an experienced Trade Marketing Manager to drive and scale WHOOP’s retail marketing initiatives in third party retail across the DACH region. Reporting to the EU Trade Marketing Manager, this role is pivotal in shaping WHOOP’s physical and digital retail footprint. You’ll lead the planning, design, execution, and performance analysis of in-store and online marketing initiatives, ensuring a seamless and impactful brand experience across all retail channels.
This role requires a proven track record in managing high-value accounts, fostering strong relationships, and delivering on targets. Experience in delivering cohesive marketing strategies to drive sell-through in retail and via distribution partners, to support the growth of WHOOP’s regional brand presence.
You will work cross-functionally with teams such as Sales, Brand Marketing, Visual Merchandising, Creative and Apparel & Accessories to develop impactful campaigns, equip partners with the right tools, and ensure that WHOOP is effectively represented in all trade channels. This position is ideal for someone who thrives on both strategic planning and hands-on execution, with a strong grasp of regional market trends and customer preferences, ready to make a lasting impact in a fast-growing, dynamic market.
RESPONSIBILITIES:
- Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in DACH.
- Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints.
- Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the DACH region.
- Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms.
- Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement.
- Use data to analysis campaign performance and optimise for future success
- Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region.
- Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts.
- Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations.
- Work with EU Trade Marketing Manager to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies.
- Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence.
- Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success.
QUALIFICATIONS:
- Fluent in both German and English, with exceptional written and verbal communication. Additional languages are a bonus - please reference them in your application.
- 5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space.
- Experience with distributor and third party retail partner relationships in the DACH region, including support for in-store activations and events.
- Deep understanding of the DACH region with proven experience adapting marketing strategies to local market dynamics and consumer behaviors.
- Proven ability to execute high-quality omni-channel campaigns across in-store and online activations.
- Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions.
- Strong cross-functional and geographical collaboration skills as well as excellent communication, negotiation, and relationship-building with key stakeholders.
- Willingness to travel (25%), across the DACH region, Europe and visits to WHOOP HQ in Boston, MA.
This role offers an exciting opportunity to help shape the regional presence of a dynamic brand, applying your expertise to drive consumer engagement and brand loyalty. If you're ready to advance your career in a fast-growing company, we encourage you to apply!
Top Skills
CRM
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