Who We Are:
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 13,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
Social Media Manager Lee® - Maternity Cover
Location: Geneva // Switzerland
Join Kontoor Brands, home to iconic denim brands Wrangler® and Lee®. We design high-quality apparel that empowers self-expression. Be part of our global community of 17,000+ employees, fostering collaboration and innovation. Grow with us in our Geneva office and shape the future!
What’s the scope?
This is a super exciting role within the Lee® Digital Marketing team that will help to shape the future of the brand online.
As Social Media Manager you are leading the implementation of all social campaigns throughout Lee®’s online consumer touchpoints in Europe. A combination of creative communication understanding, organizational skills and technical savviness will bring you forward as the ideal candidate to boost our strategic growth efforts.
Your responsibilities as our Social Media Manager Lee®;
• Drive our organic Social Media agency partner to flawlessly execute the brand’s marcom calendar on all social media channels.
• Ideate creative executions of the brand’s digital marketing calendar on all social media channels.
• Drive content creation through influencers throughout Europe.
• Brief agencies, freelancers, and internal graphic designers for digital assets. Draft up straightforward brief documents with clear goals/expectations and keeping track with delivery deadlines.
• Boost traffic and sellout on our .com channel with strategic Paid Social campaigns.
• Community management; strategically and proactively build our community online and steer customer service through all social channels
• Evaluate campaigns in Meta Business Manager, TikTok Business Manager, YouTube Creator studio etc. and frequently report results to key stakeholders within the business.
• Control, plan and manage the brand’s local paid and organic social budgets and report to the Sr. Integrated Marketing Manager.
• Evaluate trends, assess new data, and keep up with the development of the digital space within the fashion industry.
Skills for Success:
• Bachelor’s degree in (digital) marketing / communication or related field is recommended.
• At least 5 years of experience within a Social Media role, experience in fashion industry is a plus.
• Excellent knowledge of English language.
• Proficient skill in the use of Apple OSX and Microsoft Word, Excel, and PowerPoint.
• Excellent time-management and organization skills. Structure is key in this role.
• Data-first & analytical mindset.
• Ability to analyze and interpret brand marketing strategies.
• Copywriting skills is a plus.
We Offer:
We value trust, transparency, collaboration, and innovation, and focus on sustainability and teamwork. Our purpose, mission, and values guide us towards continuous growth and leveraging cutting-edge sustainable technologies.
Benefits and Perks Include:
- Competitive salary package
- Discounts on Wrangler® & Lee® brands
- Casual denim dress code at work and beyond
- A multicultural, diverse, and inclusive workforce with employees from various nationalities
- Employee resource groups focused on diversity, sustainability, wellbeing, and social activities
- Opportunities for professional development and career growth
- Advantages of being part of a global company
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.
