Role Specific Information
Job Description
This role is based at our New York Design Office. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will support the execution of Kohl's paid and organic social campaigns to drive sales and traffic, as well as influencer programming and engagement for Kohl’s.
What You’ll Do
Develop the social calendar for always-on paid and organic content that delivers against social goals and strategies
Use social channel best practices and media learnings to optimize and evolve content
Identify and activate on social media trends, leaning into insights, data and trend reports to inform real-time content creation
Create social content for all broad-based brand programs and strategies, including seasonal initiatives, micro brand strategies, new brand launches, special and celebrity events, internal communications and other press functions
Support ongoing reporting, measurement and analysis of social content and performance
Maintain internal and external social partner relations to effectively collaborate across the organization/team to execute social content and programming that align with brand strategies and annual marketing plans
Maintain a pulse on new and emerging trends and platform testing, learning, and experimenting in ways that feel authentic to the brand
Identify influencer content-sharing opportunities across Kohl’s paid and organic efforts, as well as digital extensions across Kohl’s marketing channels
Support press, experiential, influencer and engagement teams as needed
Additional tasks may be assigned
What Skills You Have
Required
Bachelor’s Degree in Brand Marketing, Social Media, Public Relations, Journalism, Communications, Experiential Marketing, or other applicable areas of study
Minimum of 1-3 years of experience in consumer public relations with established editorial contacts
Understanding of the retail and/or corporate environment
Preferred
Experience working with different social media spaces (Facebook, X/Twitter, Pinterest, Instagram, Snapchat, TikTok, YouTube, Threads)
Experience working with various social media dashboards and monitoring tools (e.g., Sprout Social, Sprinklr, Khoros, HootSuite, Brandwatch, Talkwalker, Meltwater, Netbase, etc.)
Experience working with/for agencies
Demonstrated the ability to think strategically and outside of the box
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to comply with dress code requirements
Basic math and reading skills, legible handwriting, and basic computer operation
Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner
