Company Description
ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY
Located at the heart of one of the most innovative technology hubs in the world — Boston, we pride ourselves on bringing our clients quantifiable, high-impact marketing results. Working across strategy, creativity, and a meticulous engineering process, we deliver innovative digital marketing solutions. We want YOU to be a part of an ongoing transformation, taking our email marketing efforts to the next level.
Job Description
We are looking for an experienced SEO Specialist to coordinate SEO efforts for our clients, including onsite and offsite optimization, keyword expansion research, and backlink research and outreach. We are looking for a cogent and insightful professional who is a great collaborator. The SEO Specialist works with a variety of teams٫ so great communication skills are a must. Current knowledge of SEO best practices and techniques is essential to this role.
Responsibilities
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Develop and implement link building campaigns
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Qualifications
- Prior experience in SEO (5+ years)
- Bachelor's Degree preferred
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS environments
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred
- Ability to create easy-to-read reports relaying complex data sets
- Comfortable with data, must possess an analytical mindset
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills
Additional Information
All your information will be kept confidential according to EEO guidelines.
