Develop and manage SEO strategies for global clients, including technical audits, content optimization, keyword research, link building, and on-page and off-page campaigns. Track and analyze performance, deliver actionable reports, address technical issues, collaborate with content, development, and localization teams, and stay current with search algorithm changes.
About Adapt
Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
At Welo, an SEO Account Specialist leads strategic SEO initiatives across a diverse portfolio of global clients. You’ll leverage technical expertise and a data-driven mindset to develop, execute, and optimise comprehensive SEO strategies that drive measurable business outcomes.
Job Description
- Develop and contribute to comprehensive SEO strategies, including technical audits, content optimisation, and off-site initiatives.
- Oversee SEO performance tracking and deliver actionable insights through advanced reporting.
- Collaborate cross-functionally with content, development, and localisation teams to implement SEO best practices.
- Help identify opportunities to further improve efficiency or quality of work delivered.
- Own the day-to-day delivery of SEO work against customer objectives.
- Lead comprehensive SEO audits, identifying and addressing technical issues.
- Manage and optimise on-page and off-page SEO campaigns.
- Develop and execute advanced keyword strategies for content optimisation.
- Oversee and refine link-building strategies to enhance domain authority.
- Analyse and report on SEO performance metrics, providing actionable insights.
- Stay updated with the latest SEO trends and algorithm changes.
Required experience and background
- Ideally 2+ years experience in SEO.
- Any prior exposure to other digital marketing channels is a plus.
- Ability to work collaboratively with cross-functional teams.
- Up-to-date knowledge of SEO trends and algorithm changes.
- Advocate and demonstrable impact on insights and delivery.
Ideal Skillset
- Ability to conduct comprehensive SEO audits and competitive analysis.
- Experience in leading SEO projects and initiatives.
- Strong data analysis skills to derive actionable insights and optimise strategies.
- Experience in developing and executing advanced keyword strategies.
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