Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.
Our Tech Stack
- Ruby on Rails
- React
- AWS
- Sidekiq
- MySQL
- Redis
What the Role Is
Babylist is looking for a Senior Software Engineer to join the Registry engineering team. This team is responsible for the end-to-end experience of building and sharing users’ Babylist registry, a product used and loved by millions of parents and gift givers. Product areas include product recommendations, baby shower kits, third party order tracking, and other registry management tools. You’ll work closely with Product, Design and other stakeholders to design and build new features and experiences for our registrants.
Who You Are
- A high-performing engineer with 6+ years experience delivering end to end solutions that drive business growth
- An exceptional problem solver
- You are a strong programmer with modern web stacks such as React + Rails, Python/Django, or Node/Express. We use Rails, and you should be excited to pick up a new one if it's not already in your repertoire
- Able to deliver elegant, effective software solutions in a timely manner
- A clear, friendly, and open-minded communicator
- Passionate about making measurable improvements for our customers, and using data to drive growth
- You are experienced in incorporating AI tools into daily software development practices, including code generation, automated testing, and rapid prototyping to enhance development velocity and code quality
How You Will Make An Impact
- Provide thought leadership around process, tooling, systems, and software architecture. We benefit by more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems
- Improve and help maintain existing systems. Friction in the development process slows us down and has a large opportunity cost. You relish the opportunity to improve test coverage and delete thousands of lines of code
- Work closely with product owners to design, implement and deploy systems to support and scale user shopping experiences, research and recommendation, personalizing and extending the Registry experience
- Working in a close, supportive team solving real-world problems and making decisions
- Mentoring other team members through design and architecture planning, code reviews, and knowledge-sharing sessions
- Identifying opportunities for new product initiatives founded on your knowledge of the technical landscape and web platform capabilities
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
- US: $180,100 to $225,082 USD
- Canada: $165,700 to $207,102 CAD
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Important NoticesInterview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.
Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.
You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.
Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.
Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.
SMS Consent
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