The Senior Marketing Science Analyst conducts sales and marketing data analysis, driving strategic growth initiatives through actionable insights and BI reporting.
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
We are seeking a dynamic Senior Marketing Science Analyst with a strong background in Growth and Retention Analysis to join our team. This role sits at the intersection of Marketing and Business Intelligence, requiring a deep understanding of e-commerce and retail analytics, with a primary focus on driving strategic growth initiatives. Reporting to the Manager of Business Intelligence, the ideal candidate will excel in interpreting complex marketing datasets and transforming them into actionable strategies to fuel business expansion.
About You
- You’re a critical thinker and problem solver – you have a passion for exploring data and formulating insights to drive action.
- You are an expert in partnering with and earning trust from internal business leaders to influence key decisions.
- You are adaptable and self-motivated.
- You thrive in a dynamic, fast-paced environment – the hustle excites you.
- Above all, you’re proactive, positive, and inspired by Knix and our mission.
The Opportunity
- Conduct comprehensive analysis of sales, marketing, and customer data to uncover meaningful trends, untapped opportunities, and areas for optimization.
- Set consistent standards for forecasting and tracking marketing spend (marketing campaign and UTM parameter taxonomies), execution, and performance across multiple marketing channel teams and finance groups.
- Build and maintain marketing channel spend datasets within a SQL database for reporting and analysis.
- Produce data visualizations and manage enterprise BI and reporting on marketing performance, utilizing tools such as Looker (LookML) and Looker Studio.
- Maintain integration and quality assurance between the multi-touch attribution (MTA) tool and various platform partners.
- Use data-driven insights to recommend optimizations for marketing campaigns to improve performance and ROI.
Qualifications
- 3+ years of experience in a Marketing Analytics role.
- Deep understanding of marketing analytics (MTA, first/last click, MMM, incremental testing), with 2+ years of hands-on experience measuring the efficiency of marketing activities.
- Experience in e-commerce and retail data analysis, with a proven track record of delivering actionable insights.
- Experience developing enterprise-level business intelligence reporting (Looker preferred, or Tableau, PowerBI, Qlik, Sisense, etc.).
- Strong in SQL and proficient in programming in a statistical language (R or Python).
- Exceptional problem-solving skills with a high attention to detail, ensuring accuracy and rigor in analysis.
- Outstanding communication and collaboration skills, with the ability to distill complex insights into clear, compelling narratives.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
Top Skills
Looker
Lookml
Power BI
Python
Qlik
R
Sisense
SQL
Tableau
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