Company Description
Here at Gousto, we are changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch!
Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.
All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.
Job Description
Role: Senior Marketing Manager
Location: Dublin
We’re looking for a Senior Marketing Manager to take ownership of our customer acquisition strategy in the Republic of Ireland. This is an exciting opportunity to shape our marketing approach, ensuring Gousto scales rapidly to become Ireland’s most loved way to eat dinner.
Reporting to the Head of Acquisition, you will own channel investment plans, oversee our marketing calendar, and collaborate closely with teams across brand, PR, insights, trading, and technology. You will also drive acquisition performance and forecasting, ensuring a data-driven approach to decision-making.
As part of this role, you’ll be expected to travel to London approximately once per month for a couple of days at a time.
Core Competencies:
- Defining and delivering the marketing strategy for ROI to drive new customer growth
- Owning the ROI acquisition forecast, ensuring clear reporting and performance tracking across sign-ups, CPA, and customer lifetime value
- Leading go-to-market planning and execution, ensuring seamless collaboration between insights, brand, PR, acquisition, and tech teams
- Managing channel investment plans to optimise marketing spend and drive sustainable growth
- Executing tests into new acquisition channels, identifying high-performing opportunities
- Championing the needs and preferences of Irish consumers, leveraging insights and competitor research to refine our proposition
- Partnering with central marketing and brand teams to align on acquisition efforts and brand positioning
- Driving collaboration with the ROI trading team to ensure synergy between marketing and commercial performance
- Working closely with tech teams to enable marketing performance through testing plans, technical enhancements, and site optimisation
- Sharing best practices and learnings across teams to continuously improve marketing effectiveness
Who You Are:
- Experience in a leadership role in a rapidly scaling business or new market launch
- A strong background in direct-to-consumer (D2C) marketing, preferably in eCommerce
- Proven success in developing and executing multi-channel marketing strategies
- A deep understanding of the Irish market and consumer behaviour
- Experience managing marketing budgets of £1m+
- A data-driven mindset, with expertise in acquisition forecasting and performance analysis
- Ability to build and maintain strong relationships with cross-functional teams
- A strategic, results-oriented approach with a passion for innovation and problem-solving
- Experience working in a fast-paced, high-growth environment
Additional Information
Equal Opportunities
Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and we’re looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile . And, if you’re in a job share, why not just apply as a pair.
For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.
If you have a disability that you’re worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.
We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.
