Manage end-to-end product marketing and communications for Amundi Technology, including go-to-market strategy, positioning, storytelling, content creation, demand-generation campaigns, email marketing, events, sponsorships, and internal communications. Collaborate with Product, Sales, R&D, GTM, Digital, and executive stakeholders while managing vendors, budgets, CRM integration, and campaign performance measurement.
Mission: Manage and deliver end-to-end strategic marketing, product marketing and communications projects for Amundi Technology, including go-to-market strategy, storytelling and content development, lead-generation campaigns and event planning.
Key Responsibilities:
1. Product Marketing & Go-to-Market
- Own end-to-end product marketing campaigns: positioning, messaging, proof points and launch plans in close collaboration with Product, GTM, R&D and Sales.
- Develop compelling storytelling and value propositions tailored to target segments (consultants, clients and partners).
- Produce sales enablement materials in collaboration with the GTM team: sales playbooks, pitch decks, case studies, battle cards and training content for commercial teams.
- Conduct market and competitor analysis and translate insights into actionable recommendations.
2. Content & Multi‑Channel Communications
- Plan and create high‑quality content across multiple channels: email, website, social media, white papers, blogs and videos.
- Coordinate content calendar with the Digital Marketing Manager to ensure consistent external and internal messaging.
3. Demand Generation & Email Marketing
- Design and run email marketing campaigns and focus on lead generation and qualification in partnership with Sales and Digital teams.
- Integrate campaigns with new CRM system.
4. Events, Sponsorships & Partnerships
- Own a portfolio of industry, sponsored and Amundi Technology events across the year: strategy, planning, logistics, communications, budget and post-event measurement.
- Ensure consistent brand execution across all events.
5. Internal Communications & Cross‑Functional Collaboration
- Manage internal communications for product updates, launches and company initiatives.
Desired Skills & Qualifications:
- Master’s degree (or equivalent) in Business, Marketing, Communications or similar.
- 5+ years’ experience in marketing/product marketing/communications; experience in B2B software, fintech or asset management is strongly preferred.
- Proven experience running product marketing campaigns, events and demand-generation programs.
- Strong storytelling and content creation skills; excellent written and verbal communication.
- Solid stakeholder and vendor management skills; comfortable engaging with senior executives, Sales and Product teams.
- Experience with marketing automation, CRM and analytics tools.
- Agile, responsive, and able to prioritise in a fast‑moving environment.
- Languages: Fluent English required.
Amundi Dublin, Dublin, IRL Office
One George's Quay Plaza, George's Quay, Dublin, Dublin, Ireland
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