Backlight Logo

Backlight

Senior Growth Marketing Manager

Reposted 12 Days Ago
Remote
30 Locations
Senior level
Remote
30 Locations
Senior level
The Senior Growth Marketing Manager will lead multi-channel marketing campaigns, manage complex projects, and optimize marketing strategies for customer engagement and retention.
The summary above was generated by AI

Job Overview

As the Senior Growth Marketing Manager, you will oversee the strategic planning and execution of multi-channel, cross-functional campaigns. In this role, you’ll be responsible for shaping go-to-market strategies that drive customer engagement, acquisition, and retention for Backlight products.

Your responsibilities include leading the entire campaign process—aligning messaging and positioning, managing content and distribution, setting budgets, and defining objectives and key results. You’ll collaborate closely with key stakeholders to prioritize and deliver campaigns that support our awareness and revenue goals.
Success in this role requires a proven ability to manage complex projects across diverse teams and foster strong partnerships to develop impactful, industry-leading marketing campaigns.

Key Responsibilities:

  • Lead the strategic planning and execution of marketing campaigns for key personas and priority product lines.
  • Lead execution of global campaigns across marketing channels, including email, paid social, paid search, sales teams, and more.
  • Oversee the implementation process, ensuring alignment with key stakeholders on objectives and timelines.
  • Manage database optimizations in Hubspot and Salesforce
  • Drive marketing operations projects as necessary
  • Collaborate with marketing leadership to set target goals and manage campaign budgets.
  • Prepare and present monthly and quarterly reports on campaign performance to share with the team and leadership.
  • Identify optimization opportunities and work with partner teams to drive improvements.

Preferred Qualifications:

  • 5+ years of experience in Demand Generation and campaign marketing, with a focus on B2B SaaS.
  • Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
  • Strong project management skills, capable of coordinating multiple projects across diverse teams while meeting deadlines.
  • Extensive experience with various marketing channels, including events, digital ads, CRM, and social media.

Behavioral skills:

  • Results-driven, with the ability to analyze data and provide actionable insights and recommendations.
  • Highly collaborative team player known for breaking down silos and fostering team success

Top Skills

Hubspot
Salesforce

Similar Jobs

20 Days Ago
Easy Apply
Remote
Athens, GRC
Easy Apply
Mid level
Mid level
Cloud • Information Technology • Security • Software
Drive strategy and execution of field and partner marketing events, supporting sales to generate new leads, with a focus on collaboration and adaptability.
22 Days Ago
Remote
31 Locations
Senior level
Senior level
Artificial Intelligence • Enterprise Web • Software
The role involves connecting product capabilities with customer needs by creating targeted content for developers and IT leaders, translating complex features into accessible messaging, and engaging with the developer community to enhance product adoption.
Top Skills: Api IntegrationsHeadless CmsNext.JsReactVue
19 Hours Ago
Easy Apply
Remote
33 Locations
Easy Apply
Mid level
Mid level
Cloud • Security • Software • Cybersecurity • Automation
Manage the Security Log Engineering team to enhance security logging, oversee log workflows, and collaborate with cross-functional teams.
Top Skills: AnsibleAWSCi/CdDevoElasticGCPPythonRubySIEMSplunkTerraform

What you need to know about the Dublin Tech Scene

From Bono and Oscar Wilde to today's tech leaders, Dublin has always attracted trailblazers, with more than 70,000 people working in the city's expanding digital sector. Continuing its legacy of drawing pioneers, the city is advancing rapidly. Ireland is now ranked as one of the top tech clusters in the region and the number one destination for digital companies, with the highest hiring intention of any region across all sectors.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account