Senior Events Manager

What You Will Own and Deliver

• Event Strategy & Portfolio Management
• Build and execute the event plan that drives awareness, pipeline, and customer engagement.
• Own CertifID's annual events calendar across trade shows, conferences, owned events, and virtual experiences
• Define event objectives, target audiences, and success metrics tied to demand generation and revenue goals
• Evaluate, prioritize, and manage the full portfolio of event opportunities — ensuring every dollar and hour invested delivers ROI
• Develop a tiered sponsorship and participation framework that scales with company growth
• Align event strategy with campaign calendars, product launches, and sales priorities
• Event Execution & Logistics
• Run flawless events that reflect CertifID's brand and create meaningful buyer experiences.
• Own end-to-end execution for all events: venue sourcing, vendor management, logistics, booth design, staffing, and on-site operations
• Manage event budgets with rigor — forecasting, tracking, and optimizing spend across the portfolio
• Partner with marketing to ensure brand presence, messaging, and materials are consistent and compelling
• Coordinate cross-functional event teams including sales, product, and leadership to maximize impact at every touchpoint
• Build repeatable playbooks and processes that drive efficiency and quality at scale
• Pipeline & Performance Measurement
• Connect event activity to business outcomes and continuously raise the bar.
• Track and report on event pipeline contribution, lead generation, and customer engagement outcomes
• Establish pre- and post-event processes including outreach, follow-up coordination, and CRM hygiene in partnership with sales ops
• Run post-event retrospectives to capture learnings and drive continuous improvement
• Build dashboards and reporting that give leadership clear visibility into event ROI
• Use data and insights to inform future event investments and strategy evolution

What You'll Do

• Own and manage CertifID's full events portfolio from strategy through execution and measurement
• Build and maintain vendor, venue, and agency relationships that support a high-quality, cost-efficient event program
• Partner with demand generation, content, and brand teams to ensure integrated campaign support around events
• Develop and manage the annual events budget with accountability for performance
• Lead internal event coordination across sales, product, marketing, and leadership
• Create standardized event playbooks, timelines, and processes to drive repeatability and scale
• Present event strategy, performance, and recommendations to marketing and executive leadership

What We're Looking For

• 5+ years of experience in event management, ideally in B2B SaaS or technology
• Proven track record owning event strategy and execution end-to-end, including trade shows, conferences, and owned events
• Strong project management skills with the ability to manage multiple events simultaneously
• Experience managing event budgets and tracking ROI
• Excellent cross-functional collaborator with strong communication skills
• Detail-oriented executor who can also operate strategically
• Comfort working in a fast-paced, high-growth environment with shifting priorities

Bonus Points

• Experience in fintech, cybersecurity, real estate, or regulated industries
• Familiarity with HubSpot or Salesforce for lead capture and event reporting
• Experience building or scaling an events function from early to growth stage
• Background in demand generation or integrated campaign marketing