About Smartbox:
At Smartbox Group, our mission is to be the go-to companion that empowers people to transform their free time into meaningful experiences. We believe that real-life moments help us thrive, connect with others, and become the best versions of ourselves.
With nearly 15,000 products across key leisure categories — including Stays, Wellness, Adventure, and Gastronomy — we enable customers to create memorable experiences filled with emotion, connection, and shared moments.
Operating in 11 countries, Smartbox Group employs over 700 people across Europe and partners with more than 40,000 trusted providers, including hotels, restaurants, wellness centres, and activity specialists.
In a world where living matters more than owning and sharing matters more than having, Smartbox is perfectly positioned to meet this growing societal shift.
Role Summary:
The Senior Customer Analytics & Insights Specialist is a high-impact, hands-on role focused on understanding Smartbox beneficiaries (gift recipients) and translating insights into tangible business growth.
In this position, you will lead advanced analytics initiatives, inform strategic decisions across Product, Marketing, and Operations, and influence senior leadership through clear, data-driven recommendations.
This is a strategic individual contributor role suited to someone who excels at solving complex customer challenges, improving conversion and retention, and delivering measurable impact.
Key Responsibilities:
Customer & Product Analytics:
- Develop models to analyse customer behaviour, pricing sensitivity, churn, lifetime value, and product performance
- Generate actionable insights to improve conversion, retention, and overall customer experience
- Collaborate closely with Product teams to test new features and enhance the beneficiary journey
Growth & Lifecycle Optimisation
- Segment the customer base to inform targeted marketing, CRM strategies, and lifecycle campaigns
- Design and analyse A/B tests to optimise promotions, pricing, and engagement strategies
- Translate complex data into clear, actionable insights for stakeholders
Stakeholder Influence
- Partner with Marketing, Product, Operations, and Technology teams to align on strategy
- Influence business decisions through evidence-based recommendations
Market & Competitor Insights
- Monitor market trends, competitor behaviour, and industry shifts to inform strategy and modelling
Essential Qualifications & Skills:
Experience
- 6+ years in customer analytics, insights, pricing, or related roles (ideally in e-commerce or consumer products)
- Proven track record of influencing cross-functional teams and senior stakeholders
Technical Skills
- Advanced SQL (essential) for extracting, combining, and analysing complex datasets
- Experience with data visualisation tools (e.g., Power BI, Tableau)
- Python or R for advanced modelling (strong advantage)
- Expertise in modelling techniques such as LTV, churn, RFM, propensity, and attribution
Core Competencies
- Strong commercial acumen with the ability to link analytics to business outcomes
- Excellent communication and storytelling skills
- Proactive, curious, and solutions-oriented mindset
- Comfortable working in a fast-paced, dynamic environment
What Success Looks Like in 12 Months
- Measurable improvements in customer conversion, retention, and lifetime value
- Development of reliable, trusted dashboards and analytical models
- Regular adoption of insights by Marketing, Product, and senior leadership
- A strong culture of experimentation and data-driven decision-making within the Beneficiary unit
What We Offer:
- 🌍 Transparency: Clear salary bands and career progression frameworks
- 🏡 Hybrid Working: 2–3 remote days per week + up to 20 days working abroad annually
- 📚 Growth Mindset: Dedicated Growth Days, Growth Leave, and learning budget
- 🎁 Flexible Benefits: Customisable options across health, wellbeing, and learning
- 🌈 Diversity & Inclusion: Parental leave, D&I Day, and gender equity initiatives
- 🎉 Unbox Your World: Smartbox experiences + paid sabbatical after 5 years
- ✅ Core Benefits: Health insurance, pension, and additional leave
Smartbox Group Dublin, Dublin, IRL Office
Joyce's Court, Talbot St, Dublin, Dublin, Ireland
