Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
Do you have a passion for the gaming industry?
Do you want to drive success and strategic decision-making for our rapidly growing Casino business?
Responsibilities
- Leading the analysis of marketing campaigns, customer behaviour, and market trends to provide actionable insights and recommendations;
- Utilising advanced analytical techniques and tools to measure and evaluate the effectiveness of marketing initiatives;
- Conducting in-depth market research and competitive analysis to identify industry trends, emerging opportunities, and potential threats, and provide strategic recommendations to stay ahead of the competition;
- Developing and maintaining marketing dashboards, reports, and visualisations to track KPIs and communicate insights and recommendations;
- Assisting in the forecasting and budgeting processes by providing data-driven insights and recommendations to optimize marketing spend and maximise ROI;
- Collaborating with external partners, agencies, and vendors to leverage their expertise and resources in executing marketing campaigns and initiatives.
Requirements
- Possess previous experience as a Marketing Analyst or similar role with a focus on data analysis and strategic marketing;
- Have analytical skills with expertise in statistical analysis, data modelling, and segmentation techniques;
- Possess a proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python);
- Have previous experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms;
- Possess the ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced, dynamic environment;
- Have excellent communication and presentation skills, with the ability to effectively convey complex data insights to stakeholders at all levels.
