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X, now merged with xAI, is the world’s most influential cultural signal, connecting brands with valuable audiences at their most receptive. Next, a global team of strategists, creatives, and technologists, partners with sales to deliver data-driven, creative solutions that meet brands’ marketing objectives and KPIs. We are seeking a Senior Brand Strategist to join our Dublin-based team, reporting to the Director, Head of Next EMEA, to support and grow Next’s offering in Europe’s fastest-growing markets and verticals.
What You'll Do
As a key player in Next’s growth, you’ll unlock new business opportunities across multiple markets through creative insight and ideation, leading responses to briefs from top-tier brands and nurturing internal and external relationships. Your work will support scaling Next’s services with a focus on X-centric campaign ideas that leverage platform innovations. A typical week includes:
Creative ideation for clients across multiple markets
Consulting with sales teams and customers
Collaborating with technologists on complex projects
Presenting at workshops, developing briefs, and advising on case studies/award applications
Your primary goal is to develop unique, measurable campaign ideas that drive brand objectives while balancing deep strategic thinking with collaboration, pitching, and execution.
Responsibilities & ExpectationsDevelop executive level presentations ranging from a response to a brief or providing a broader view of their business challenges and how X can help solve them.
Deliver measurable results that achieve brand objectives
Represent X as a trusted partner in client, agency, and industry settings
Act as an embedded partner to sales teams, proactively driving business growth
Build cross-functional relationships to create scalable materials/processes
Demonstrate sharp business acumen, professional maturity, and a passion for excellence
Lead ideation to drive fresh, actionable outcomes
Communicate compelling narratives that address client needs and highlight X’s creative potential
Manage projects end-to-end with resourcefulness and creative energy.
4+ years in digital media/marketing at an ad agency, client-side, tech platform, or media company (multi-disciplinary experience preferred)
Experience working with high-performance, distributed teams across multiple markets
Deep knowledge of X as a user and marketer, including promoted products and advertising model
Proven ability to lead clients/accounts with high accountability and stakeholder management
Experience building scalable, creative digital media programs that drive brand awareness and engagement
Cross-functional collaboration with teams like sales, product, engineering, and media
Expert-level written and spoken English; proficiency in other European languages is a plus
This role is based in Dublin and focuses on supporting Next’s growth in EMEA’s dynamic markets.
