Dropbox Logo

Dropbox

SEM Specialist

Posted Yesterday
Be an Early Applicant
Remote
Hiring Remotely in Canada
Senior level
Remote
Hiring Remotely in Canada
Senior level
The SEM Specialist drives campaign strategy and performance for SEM and SEO initiatives, leveraging data insights and cross-functional collaboration.
The summary above was generated by AI
Role Description

At Dropbox, we’ve built a legacy of trust with millions of customers worldwide, delivering secure, reliable syncing and collaboration tools. With over 700 million users in 180 countries, we’re on a mission to design a more enlightened way of working —helping busy professionals focus on what matters most.

The SEM Specialist is a key role within Dropbox’s Performance Marketing team. You are responsible for driving SEM planning, execution, and ongoing performance. You’ll have the unique opportunity to drive strategy and analysis across the search funnel, inclusive of both SEM and SEO. This will include campaign management and execution to achieve impactful results using advanced optimization tools and a data-driven approach.

This role blends strategic thinking with hands-on execution. You’ll uncover actionable insights, guide testing roadmaps, and partner cross-functionally to identify growth opportunities across the full search funnel. Your work will have visibility with senior leadership and play a critical role in shaping Dropbox’s global search marketing efforts.

Responsibilities
  • Lead end-to-end strategy, execution, and analysis of global SEM campaigns, including bidding, budget management, and performance optimization
  • Own weekly, monthly, and quarterly reporting, delivering performance insights, experiment recaps, and timely diagnosis of performance shifts
  • Collaborate on SEO initiatives to drive visibility and impact across the full search funnel
  • Build and maintain forecasting models and performance dashboards to support planning and optimization
  • Conduct campaign and funnel analysis to uncover insights and inform growth strategies
  • Design and execute A/B tests for ad copy, landing pages, and SEM tactics
  • Partner cross-functionally with teams such as Web, Growth, and Data Science to aid in analysis and maximize impact
  • Stay current on platform updates, search trends, and best practices to continuously evolve the program
Requirements
  • 5+ years of experience managing and scaling global multi-million dollar SEM programs, with an emphasis on ROI, localization strategies, testing, and operational efficiency
  • Strong analytical skills with the ability to build models, extract insights, and synthesize complex data from multiple sources into clear, actionable reporting
  • Excellent cross-functional collaborator, experienced in managing internal stakeholders and external partners in a remote environment
  • Proven project management skills; highly organized and detail-oriented with a track record of managing multiple initiatives simultaneously
  • Familiarity with organic search metrics, user journeys, and how SEM and SEO intersect across the funnel
Preferred Qualifications
  • Bachelor’s degree (BA/BS) or equivalent practical experience
  • Experience designing and testing landing pages to drive performance
  • Familiarity with incrementality testing and modern performance measurement approaches
  • AI/tech tool experience
  • Prior experience in SaaS or a high-growth digital environment is a plus
Compensation
Canada Pay Range
$103,300$139,700 CAD

Top Skills

A/B Testing
Data Analysis
Sem
Seo

Dropbox Dublin, Dublin, IRL Office

Though remote is our primary way of working, meaningful in-person connection and collaboration is a critical part of Virtual First. Our Dublin Studio is a place for teams to come together to host meetings, off-sites, and build community.

Similar Jobs at Dropbox

6 Hours Ago
Remote
Canada
Senior level
Senior level
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
The Senior Workday Analyst will enhance Workday capabilities, provide insights, support integrations, and drive process efficiency across People Technology.
Top Skills: OktaWorkday
7 Hours Ago
Remote
Canada
Mid level
Mid level
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
The Senior Analyst will support indirect tax compliance, prepare returns, reviews, and collaborate with internal teams and auditors.
Top Skills: AlteryxOracle AnalyticsOracle ErpSQLTableauVertex
Yesterday
Remote
Canada
Expert/Leader
Expert/Leader
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
Lead product and organizational strategy research initiatives for Dash. Mentor peers and shape product vision through rigorous research methodologies.
Top Skills: Ai-Integrated ResearchCognitive ScienceHuman-Computer InteractionMetrics-Driven ValidationPsychologySimulation TestingUx Research

What you need to know about the Dublin Tech Scene

From Bono and Oscar Wilde to today's tech leaders, Dublin has always attracted trailblazers, with more than 70,000 people working in the city's expanding digital sector. Continuing its legacy of drawing pioneers, the city is advancing rapidly. Ireland is now ranked as one of the top tech clusters in the region and the number one destination for digital companies, with the highest hiring intention of any region across all sectors.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account