Who Are We?
Who We Are
At Gen Digital, we are more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.
How We Work?
We love to work together and collaborate in our teams, which is why we opted for a hybrid model, allowing us to work from the office 3 times per week.
About the role:
This is not a generic marketing role. We need someone with hands-on SEM campaign management experience across Google Ads and Microsoft Ads, ideally with exposure to Search Ads 360 (SA360).
This role involves managing large-scale budgets to drive new consumer subscriptions for our global antivirus brands (Norton, Avast, AVG, Avira).
If you haven’t personally run and optimised paid search campaigns at scale, this won’t be the right fit.
The Gen Digital Paid Search team is seeking a skilled and passionate Paid Search Specialist to join our dynamic and growing global team. In this hands-on role, you will collaborate with internal and external partners to manage and scale Gen Digital’s Antivirus Brands within the paid search program.
We’re looking for a data-driven marketer with a strong background in managing large-scale paid search campaigns across major platforms. The ideal candidate has a deep understanding of SEM best practices, campaign optimization, and online customer acquisition. You should be enthusiastic about performance marketing, eager to make an impact, and excited to grow with our expanding business.
Objectives:
Execute and optimize SEM campaigns in a hands-on capacity across major platforms, including Search Ads 360, Google Ads, and Microsoft Ads.
Monitor performance against key KPIs—including Cost, ROAS, CVR, and revenue—and optimize accordingly to meet campaign goals.
Leverage analytical tools and performance metrics to guide decision-making, identify trends, and troubleshoot issues.
Analyze performance using tools like Looker Studio, PowerBI and Adobe Analytics.
Collaborate with senior staff to create strategic recommendations, contributing to the overall digital marketing strategy.
Conduct competitive analysis and adjust strategies accordingly.
Incorporate current SEM trends and industry best practices into ongoing campaign strategies.
Collaborate with internal teams to improve operational processes.
Soft skills:
This position will require strong problem solving and communication skills.
Responsibilities may expand based on demand or new projects and candidate would possess flexibility to absorb new tasks/roles with ease.
Strong quantitative and analytical skills, with a solid understanding of key online marketing metrics.
Competencies:
Hands-on SEM Campaign Management (must have experience managing paid search campaigns across platforms like Google Ads, Microsoft Ads & Search Ads 360 (SA360), ideally with exposure to eCommerce). SA360, ideally with some exposure to eCommerce)
Basic Performance Marketing Know-How (understands how to optimize for key metrics like conversions and cost-per-acquisition)
Testing and Optimization (A/B tests to improve ads or landing pages, and can interpret basic test results)
Comfort with Data Tools (familiar with tools like Looker Studio, PowerBI, or Adobe Analytics to check campaign performance and pull insights)
Spreadsheet Skills (Excel or Google Sheets (e.g., filters, Pivot Tables, simple formulas like VLOOKUP or IF).
Problem Solving & Proactivity
Ability to explain ideas and data in a simple, straightforward way—both in writing and in meetings.
Genuine Interest in Digital Marketing (digital channels, tools & techniques)
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
