Sales Executive & GTM Specialist

As part of the Global Marketing team, the Sales Executive & GTM Specialist – RegAI will drive the  go-to-market of RegAI, with the clear objective of selling it to clients. As the first hire fully dedicated to bringing RegAI to market, you will act as the bridge between product, marketing, sales, and the market, and will shape the go-to-market motion end to end. Sitting at the intersection of consulting and product marketing, this role is about turning fast-moving AI capability into clear positioning, credible assets, and practical field execution. This is a highly autonomous role: you will have regular check-ins with your managers rather than day-to-day supervision, while respecting Sia’s brand charter and marketing ways of working. While part of the Marketing team, you will be operationally managed by the RegAI product sponsor. You will coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns. The ideal candidate is fluent in English, genuinely passionate about AI, and equally at ease getting hands-on with the technology and translating it into compelling stories for both technical and business audiences.  

Responsibilities include but are not limited to: 

• Shaping the market narrative for RegAI and translating complex innovation into clear, compelling customer value 

• Developing a durable messaging and positioning framework that connects our AI capabilities to real client outcomes and measurable business impact 

• Owning the competitive story for RegAI: running a structured win/loss review, maintaining the competitive landscape and objection handling, and iterating messaging based on what lands in the field 

• Owning and accelerating the go-to-market of RegAI, with the objective of selling it, from launch planning through field enablement and adoption 

• Tracking go-to-market performance — pipeline, conversion, win rates, usage, and adoption — and turning it into clear recommendations, including input on packaging and pricing 

• Building the field-facing operating system — playbooks, demos, pitch assets, and battlecards — that helps consulting teams position and sell RegAI 

• Working with Sia’s directors so that they can sell RegAI: ensuring they have access to the right contacts in client organizations and integrating RegAI into our augmented consulting offerings 

• Owning the RegAI pitch and demo: delivering product demos and leading workshops with prospects and clients, alongside Sia’s directors 

• Driving awareness of our solutions by mobilizing tech influencers and the wider AI community, and amplifying our voice across relevant channels 

• Adapt marketing content for RegAI — promotional videos, insights, and campaigns that resonate with both IT and business leaders, using AI tools to scale content production — in line with Sia’s brand charter and marketing ways of working 

• Coordinating cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns 

• Owning inbound and outbound lead generation for RegAI, with accountability for SEO and GEO performance 

• Partnering closely with his/her colleagues within the marketing & communication team, to keep our story impactful and relevant 

• 2+ years of experience in go-to-market and/or sales, ideally in a software, SaaS, or AI-driven environment 

• Proven experience bringing digital or AI products to market, with a clear understanding of how this differs from more traditional communication or marketing; ideally you have led or co-led a product launch across product, sales, and marketing 

• Genuine passion for and working knowledge of AI — you follow the space closely, experiment with the tools, and can hold your own in a technical conversation; no prior experience with RegAI is required, curiosity and the ability to quickly grasp a new product are what matter 

• Fluent in English (mandatory) 

• Master’s degree in Marketing, Communications, Business, or a related field, or equivalent hands-on experience 

• Excellent verbal and written communication skills, with a talent for turning complex technology into clear, compelling stories 

• Comfortable engaging tech communities and influencers, and building credible product content such as demos, launch assets, and thought leadership 

• Strong seller empathy: experience building sales enablement (pitch decks, talk tracks, battlecards, objection handling) that sales teams actually adopt, and confidence presenting to prospects 

• Proven ability to work autonomously on similar assignments, with a proactive, dynamic, and innovative approach — regular check-ins, but no day-to-day management 

• Proactive, collaborative, and hands-on mindset, with the organizational drive to lead cross-functional execution across multiple launches and campaigns simultaneously 

• Data-driven, comfortable with funnel and pipeline metrics, and an active user of AI tools in your day-to-day marketing work 

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.