Regional Comms Strategy Lead

A crucial partner in realizing our ambition to build brilliant connected brand communications strategies across Paid, Earned, Shared, Owned (PESO) touchpoints. You will work across 3 of our 5 key Europe and Central Eurasia priority brands (in addition to others in the cells) and will help shape the KPIs and brand plans to ensure cluster/ market campaigns and activations exceed expectations.

Reporting to the Europe & Central Eurasia (E&CE) Media Director, you will be accountable for creating data-driven ICP strategies for our Bars and Bitesize brands, driving awesome market connection plans, through playbook & toolkit creation – ranging from brand awareness through to engagement, conversion and repeat purchase.

You will work with your regional peers across brand and eCom teams to coordinate data-driven PESO media campaigns through the relevant comms channels.

What are we looking for?

• You will need a passion for, and working knowledge of the EU media landscape, as you will serve as an ambassador for the transformation required in Integrated Brand Experience (IBE) comms planning with a focus on digital channels and performance. You will need a proven track record in delivering data-driven PESO comms plans across multiple countries.

• You will need an inquisitive nature; which will be put to good use through leading the brand new test & learn programme for Mars Wrigley (Firestarter programme). The focus will be on finding new partners for our comms plans and driving more relevance for our brands for younger consumers

• You will be highly collaborative and need to partner across the Mars demand team including peers in the media team, regional brand teams, CMI, DT and ODDA, MGS commercial as well as agency and industry partners

What will be your key responsibilities?

• Lead the Annual Brand Comms Strategies for the Bars & Bitesize portfolio of brands

• Be the first point of contact for the cluster media teams on the Bars & Bitesize brand comms plans

• Working closely with the regional brand and local activation teams to ensure an omni-channel approach is delivered through the comms strategies

• Lead the Firestarter Test & Learn program for Mars Wrigley E&CE

• You will drive the intentionality behind the IAT (integrated agency team) by fostering great relationships with agency partners, and the brand & content hub

• Bring ‘outside learning in’ to drive new thinking and approaches to connections planning

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.