Program Manager (Refer-a-Friend & SMS Opt-in)

Refer-a-Friend Program Management:

• Develop and execute a comprehensive strategy for the Refer-a-Friend program for our main products across channels, including setting clear objectives, KPIs, and success metrics.
• Manage the end-to-end lifecycle of the referral program, from user acquisition and onboarding to reward fulfillment and ongoing optimization.
• Collaborate with Product, Engineering, and IT teams to ensure seamless integration and functionality of referral tracking and redemption mechanisms across digital platforms.
• Design and implement compelling referral incentives for both referrers and referred friends, regularly analyzing performance and iterating based on data. 
• Develop and execute promotional campaigns to drive awareness and participation in the Refer-a-Friend program through various marketing channels (email, social media, in-store signage, website banners, etc.). 
• Monitor and analyze program performance, identifying trends, areas for improvement, and opportunities for growth. 
• Conduct A/B testing on various program elements (messaging, incentives, creative, call-to-actions) to optimize performance.
• Optin Program Management (Retail & Digital):
• Improve the overall strategy for the marketing club, encompassing both transactional and promotional messages for retail and digital customers.
• Design promotions or offers to increase participation.
• Manage the growth of our subscriber base through various opt-in strategies (apps, promotions, in-store signage, QR codes, whatsapp, email).
• Collaborate with retail operations and store managers to ensure effective in-store promotions and sign-up processes for the SMS club.
• Ensure compliance with all relevant SMS marketing regulations (TCPA, CTIA guidelines, GDPR, CCPA, etc.).
• General & Cross-Functional Responsibilities:
• Establish and report on key performance indicators (KPIs) for programs, providing regular updates to leadership (Conversion rates, churn, etc).
• Develop and manage program budgets. 
• Collaborate closely with Marketing, Retail Operations, Product, Engineering, CRM, and Analytics teams to ensure program alignment and success. 
• Conduct competitive analysis to identify best-in-class referral and SMS strategies. 
• Proactively identify and troubleshoot any issues related to program functionality or customer experience. 

EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS:

• Bachelor's degree in Business, Finance, Economics, Data Analytics, Marketing or a related field. 
• 3 years of experience in Marketing.
• Proven track record of driving measurable results in customer acquisition, engagement, and retention.
• Experience working with both digital and retail channels is highly preferred. 
• Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies. 
• Experience with referral marketing platforms and SMS marketing platforms. 
• Exceptional communication (written and verbal), interpersonal, and presentation skills. 
• Proactive, self-starter with a strong attention to detail.

Additional Qualifications:

• Experience with A/B testing and experimentation.