The Product Marketing Specialist at Coupa will create content, analyze data to drive pipeline, execute product launches, and enable sales teams with training resources.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Product Marketing Specialist at Coupa:
As a Product Marketing Specialist, you will be a key executor at the intersection of Product, Sales, and Marketing, turning insights into assets, data into decisions, and stories into pipeline. You'll roll up your sleeves to build the content, tools, and analysis that keep our go-to-market engine running and our Spend Management solutions winning in market.
What You’ll Do
- Build Content That Converts
- Develop and maintain compelling product messaging, decks, battlecards, solution briefs, and customer-facing materials that clearly communicate our value proposition.
- Translate product capabilities and customer pain points into crisp, audience-appropriate content for both business and technical buyers.
- Design visually polished, on-brand presentations using PowerPoint and other tools that are ready for the field, no polish required downstream.
- Drive Pipeline with Data
- Pull, analyze, and synthesize pipeline and campaign performance data to identify trends, gaps, and opportunities across the funnel.
- Build and maintain dashboards and reports that track go-to-market KPIs, content performance, and launch metrics.
- Support campaign and launch planning with data-backed recommendations on messaging, targeting, and channel mix.
- Execute Go-to-Market Launches
- Partner with Product, Demand Gen, and Sales to coordinate product launches and campaign initiatives end-to-end, from asset creation to field readiness.
- Maintain launch trackers, project timelines, and cross-functional checklists to keep execution on track.
- Contribute to competitive intelligence by monitoring market activity and keeping battlecards and positioning docs current.
- Enable the Field
- Produce training materials, talk tracks, and enablement resources that help sellers and SDRs communicate value with confidence.
- Support onboarding content and ongoing enablement updates as products and messaging evolve.
- Leverage AI and Modern Tooling
- Use AI writing and research tools (e.g., Claude, ChatGPT, Gemini, Jasper) to accelerate content development and first-draft production.
- Apply software tools across the PMM stack, including Salesforce, Tableau or Looker, Highspot or Seismic, Figma, and project management platforms, to work efficiently and collaboratively.
- Stay current on emerging AI tooling and proactively identify ways to streamline and scale content production.
What You Will Bring to Coupa
- 3–5 years of product marketing, content, or go-to-market experience in B2B SaaS.
- Strong PowerPoint and presentation design skills, you can build a boardroom-ready deck from scratch.
- Hands-on experience with data analysis and pipeline reporting; comfortable working in Salesforce, Excel, or BI tools to pull and interpret data.
- Proficiency with modern AI tools and a curiosity about how to use them to work smarter and faster.
- Familiarity with marketing and sales tech stacks (CRM, CMS, sales enablement platforms, project management tools).
- Solid writing and editing skills, you can turn a rough idea into a crisp, compelling message.
- Strong organizational skills and attention to detail; you can manage multiple projects and deadlines without dropping the ball.
- A collaborative, can-do attitude, you thrive in cross-functional environments and default to action over analysis paralysis.
- Procurement or supply chain domain experience is a plus, but not required—curiosity and a willingness to learn the space matter more.
- Preferable to have a Computer Science or Engineering degree.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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