The Product Marketing Manager will drive communication of product updates, enhance product adoption, improve conversion rates, and collaborate with various teams to achieve business goals.
About AppFollow
AppFollow is a leading app reputation management platform that helps mobile teams optimize their workflows and gain actionable insights. Our solution helps teams track app reputation, understand user feedback, and optimize app store presence. We're a B2B SaaS company serving SMB, mid-market, and enterprise clients worldwide. Remote team based primarily in Europe.
Role Overview
We're seeking a hands-on Product Marketing Manager to drive how we communicate product updates and innovations to customers and the market. You'll be key to boosting product adoption, improving conversion rates, and establishing AppFollow as the leading solution for app reputation growth.
Reporting directly to the CEO, you'll work closely with our Product, Marketing, Sales, and Customer Success teams to ensure our product story resonates with all customer segments and drives measurable business results.
Key Responsibilities
- Drive product updates and announcements through newsletters, social media communities, and direct customer communications
- Maintain and optimize product landing pages
- Keep product materials and feature presentations updated for Sales & Customer Success teams
- Create compelling case studies and accelerate customer testimonial collection
Key Performance Indicators
- Content engagement metrics across all channels and formats
- Lead generation from product marketing activities and content
- Conversion rate improvements for free-to-trial and trial-to-paid funnels
Required Qualifications
1. Experience & Background
- 2+ years of Product Marketing experience in B2B SaaS
- Product-led growth or Enterprise sales experience strongly preferred
- Remote startup experience with proven ability to work independently
- Mobile app or ASO industry experience is a significant plus
2. Technical Skills
- Data-driven approach with proficiency in analytics and AI tools
- Modern SaaS tools expertise: Amplitude, HubSpot, Intercom, Canny
- AI-proficient: expert use of ChatGPT, Claude, and AI content creation tools
- Video production skills for product content (Screen Studio, CapCut) - plus
3. Communication & Skills
- Fluent English plus one additional language (Russian, Spanish, Portuguese preferred)
- Exceptional written and verbal communication skills
- Comfortable being company spokesperson and public speaker
- Cultural fit: transparency, teamwork, accountability, curiosity, customer-focused mindset
What We Offer
1. Work Environment
- Remote position with flexibility to work from anywhere in Europe
- Preferred locations, where we have hubs: Spain, Portugal, Serbia, Finland
- Global team collaboration with colleagues across Europe, UK, US, and Brazil
- Conference participation in app, gaming, and product marketing events
2. Benefits & Perks
- Equity options after successful completion of probationary period
- Quarterly performance bonuses for exceptional achievements and company success
- Annual offline team meetups and company all-hands gatherings
- Monthly co-working budget for professional workspace access
- Internal hackathons 2-3 times per year for innovation and team building
- Equipment support including laptop and home office improvements as needed
3. Growth Opportunities
- Direct exposure to executive leadership reporting to CEO
- Cross-functional collaboration with Product, Sales, Marketing, and Customer Success teams
- Impact on company growth with measurable contribution to key business metrics
Application Process
We're looking to fill this position quickly with the right candidate who can make an immediate impact. Please include examples of product marketing work, how do you use AI and B2B SaaS case studies.
AppFollow is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds and experiences.
Top Skills
Amplitude
Canny
Capcut
Chatgpt
Claude
Hubspot
Intercom
Screen Studio
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