Job Title: Product Marketing Manager
Reports to: VP of Marketing
Location: Ireland
Compliance & Risks is looking for an experienced Product Marketing Manager help shape the voice of our regulatory intelligence solutions
Purpose:
As Product Marketing Manager you are responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.
Key Responsibilities Areas (KRAs)
KRA 1: Product positioning and messaging
- Develop product positioning that clearly differentiates Compliance & Risks, grounded in customer needs, Jobs to Be Done (JTBD), industry challenges, and market trends.
- Craft compelling messaging frameworks that convey solution value to compliance leaders, regulatory teams, and decision-makers.
- Translate platform capabilities into benefit-led narratives that resonate across personas and funnel stages.
- Use customer interviews, competitive intel, and market research to guide messaging and adapt to evolving regulatory and tech landscapes.
- Build a library of customer proof points and impact stories — client quotes, success metrics, and use cases that validate our value.
- Ensure consistent positioning across all channels by partnering with Content, Digital, and GTM teams.
KRA 2: Strategic Go To Market Strategies
- Establish and drive a programmatic approach for launching new products, features, and regulatory content, by defining core processes, milestones, and success metrics.
- Define launch tiers and levels of investment, matching effort and tactics to strategic value and business impact.
- Partner with Product Management to drive GTM planning from concept to launch, setting timelines, aligning stakeholders, and ensuring organizational readiness
- Partner with Regulatory Content leads to integrate regulatory content roadmaps into GTM planning
- Implement feedback loops and post-launch reviews to capture learnings, assess performance, and continuously improve GTM effectiveness.
KRA 3: Product Marketing Collateral
- Develop product marketing collateral (e.g., website copy, solution briefs, blogs, white papers, webinars, videos, data sheets) that clearly communicates the platform’s value.
- Create and maintain high-impact sales tools and assets, including pitch decks, FAQs, battle cards, and messaging guides to support consistent and effective selling.
- Equip the sales team with training and enablement tied to product launches and key messaging updates.
- Represent and evangelize the platform at trade shows and events, ensuring demos and talk tracks are accurate, compelling, and aligned with messaging.
KRA 4:Stakeholder Management
- Work closely with Demand Generation and Digital Marketing to help enable them to create effective campaigns.
- Build strong relationships and work closely with cross-functional teams, internal and external, from Product, Sales, Business Development and Public Relations to drive awareness and alignment
- Partner with Marketing Operations for performance metrics and reporting
KRA 5: Market, Customer & Competitive Research
- Synthesize customer, market, and competitive insights to guide product positioning and market differentiation.
- Leverage primary customer research to understand customer goals, pain points, and decision drivers.
- Partner with the Competitive Product Manager to analyze competitors.
- Support Customer Advisory Panels to gather qualitative insight and validate product direction.
- Incorporate analyst reports and third-party research to inform strategic planning and market positioning.
KRA 6: Adoption & Product Led Growth (PLG)
- Partner with Product Management to design and optimize in-app messaging, onboarding flows, and contextual prompts that drive discovery and adoption of key features.
- Collaborate on lifecycle email campaigns that guide users through setup, highlight high-value capabilities, and re-engage inactive accounts.
- Develop feature education assets, such as videos, quick-start guides, and benefit-focused explainers, to reduce friction and accelerate time-to-value.
Demonstration of Values
All employees should continually promote legacy of Company Culture through demonstrating its values –
1. Trust
2. Respect
3. Winning Together
4. Innovation
Person Specification
Prior Experience and Qualifications
- 7+ years in B2B SaaS Marketing, including 3+ years in Product Marketing, with a strong track record of launching and scaling products.
- Strategic thinker with the ability to build trust across teams and drive go-to-market execution.
- Exceptional writing and communication skills; a strong storyteller across content formats.
- Startup DNA: Proactive, hands-on, and creative. Thrives in fast-paced environments.
- HubSpot expertise for audience segmentation, campaign workflows, and tracking performance.
- Customer-focused, with the ability to shape messaging based on JTBD frameworks.
- Data-driven with strong analytical and research skills to inform decisions.
- Collaborative team player experienced in working cross-functionally with Product and Sales to deliver results.
- Bachelor’s degree in Marketing, Business, Psychology, or related field.
About Compliance & Risks
Compliance & Risks helps companies get products to market faster by helping them meet their legal requirements in order to produce and sell products around the world.
C2P, our compliance management software, offers clients a single source of truth to effectively monitor and manage the regulations, standards and requirements relevant to their products. Trusted by Samsung, Fujitsu and Vaillant, amongst many others, we are recognized as the end-to-end global compliance solutions provider.
