The Product Marketing Manager will develop marketing strategies for maritime products, conduct market research, create sales materials, and engage with customers to drive product adoption and retention.
At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.
Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 600 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.
About the role
Kpler is seeking an experienced Product Marketing Manager - Maritime (maternity cover, fixed-term) to focus on Kpler’s vessel tracking brand and products. The ideal candidate will be responsible for driving the go-to-market strategy and sales enablement for our suite of products focused on shipping and maritime intelligence, and has experience in this sector. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging that resonates with our target markets.
What you'll do
• Develop and implement comprehensive product marketing strategies to drive adoption and retention of Kpler products.
• Craft compelling messaging and positioning that differentiates our products in the market.
• Collaborate with product management to gain deep product expertise and insight into our customers' needs and experiences.
• Create sales enablement materials and training to ensure our sales team is equipped to sell effectively.
• Conduct competitive analysis to inform strategic decisions and product positioning.
• Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry.
• Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
• Work with the marketing team to develop content such as case studies, videos, website copy, and blog posts.
• Engage with customers to gather testimonials and case examples to showcase the value of our products.
• Manage cross-functional projects with multiple stakeholders to deliver on product marketing objectives.
About you
• Bachelor’s degree.
• Fluency in English.
• 3+ years of shipping or maritime business experience.
• 3+ years of product or product marketing experience, preferably in a technology-focused company.
• Proven track record of creating and delivering successful product marketing strategies.
• Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
• Strong analytical skills and a passion for turning data into actionable insights.
• Ability to work independently in a fast-paced and rapidly changing environment.
We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us?
We make things happen
We act decisively and with purpose, going the extra mile.
We build
together
We foster relationships and develop creative solutions to address market challenges.
We are here to help
We are accessible and supportive to colleagues and clients with a friendly approach.
Our People Pledge
Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.
Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
By applying, I confirm that I have read and accept the Staff Privacy Notice
Top Skills
Competitive Analysis
Customer Testimonials
Data Analysis
Product Marketing Strategies
Sales Enablement Materials
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