The role of a Product Marketing Manager – IoT & Embedded Systems at Canonical
At Canonical, since we released Ubuntu in 2004, we have had a direct impact on the growth of embedded systems world. From the very beginning, developers have trusted and used Ubuntu to build smart devices, leveraging open-source innovation and the support ecosystem from Canonical and the community. Over the last 10 years, we’ve worked closely with device innovators to provide the security, stability, and lifecycle management they need for long-term, production-grade deployments.
Today, Solutions like Ubuntu Core and Ubuntu Pro for Devices empower enterprises to build and manage secure, and updatable smart devices in the field for over 10 years—from robotics to autonomous vehicles, and that's why our solutions are trusted by companies like Bosch, Continental, Dell, Qualcomm, Nvidia, Intel, Toyota, Mercedes-Benz, Audi, and T-Mobile.
At Canonical, the product marketing team is not just marketing products—we’re building the best Go-To-Market (GTM) engine in the open-source world. Our mission is to take the power of open-source innovation and bring it to businesses everywhere, from the data center to the edge. We’re looking for a Product Marketing Manager (PMM) with a deep understanding of IoT, embedded systems, and edge computing to drive adoption and commercial success of our IoT portfolio. This is an exciting opportunity to shape how developers, enterprises, and device manufacturers leverage open-source technology to build the next generation of smart devices.
Location: This role will be based remotely in the EMEA region
Why You’ll Love This Role
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You will own the IoT GTM strategy – Developing and executing marketing plans that drive awareness and adoption of Canonical’s IoT solutions.
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You will tell compelling stories – Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
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You will work at the cutting edge – Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics.
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You will collaborate with the best – Partnering with product, sales, regional marketing, communication and alliances teams to position Canonical’s IoT solutions for growth.
As a product marketing manager, you will:
- Develop and execute go-to-market (GTM) strategies for a range of IoT products.
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
- Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features, leading cross-functional teams to drive awareness and adoption.
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
- Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
What Canonical Offers
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
- Fully remote working environment - we’ve been working remotely since 2004!
- Personal learning and development budget of 2,000USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at ‘sprints’
- Priority Pass for travel and travel upgrades for long haul company events
About Canonical
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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Requisition ID: 602
