Product Marketing Lead

Pulsate is the mobile-first engagement platform for credit unions and community banks. We help financial institutions turn their mobile and digital banking channels into a genuine relationship, reaching members and customers in the moments that matter with personalised, timely messaging that grows deposits, loans, and everyday engagement.

We work with over 270 financial institutions, reaching more than 20 million consumers, and we are backed by TruStage Ventures and Curql. We are a small, ambitious team building the category for member engagement in community finance, and we are just getting started.

We are hiring our Product Marketing Lead: the person who owns how the market understands Pulsate and how our products come to market. You will define our positioning, lead the go-to-market for new products and features, and build the engine that turns our loyal customer base and strong partner network into pipeline and growth. This is a senior, high-ownership role reporting to the CEO, with the opportunity to shape and grow the marketing function.

If you want real ownership, a product people love, and a market where great marketing genuinely moves the business, this is a rare one.

• Own our positioning and messaging, and make it consistent and compelling across our website, sales materials, and campaigns.

• Lead go-to-market for new products and features, starting with our behavior-driven journeys product, from launch strategy through enablement and demand.

• Build a proof engine: turn customer outcomes into quantified, credible stories and a strong reference program.

• Partner with the major digital banking platforms on joint marketing that builds pipeline through our ecosystem.

• Run the demand engine and improve how efficiently we convert interest into qualified opportunities, with clear measurement and reporting.

• Craft messaging that resonates with the people who buy in this market: leaders across marketing, digital banking, lending, and the C-suite at credit unions and community banks.

• Lead and grow a small team and a set of specialist partners, using modern tools, including AI, to do more with focus.

• A clear, differentiated market position that the whole company rallies behind.

• A confident product launch that lands with customers and drives adoption.

• A steady stream of quantified customer success stories that power sales and retention.

• A measurable, partner-led pipeline and a marketing function that runs on data.

• Substantial experience in B2B SaaS product marketing, including owning positioning and leading a product launch end to end.

• A track record you can point to: a launch or repositioning you led, and the results it delivered.

• Comfort as a hands-on leader in a lean team, equally happy setting strategy and doing the work.

• Fluency with modern marketing and AI tools, and good judgement about where they help.

• Ideally, experience in fintech or banking technology, so you understand how financial

  institutions buy. If you have not marketed to credit unions or banks before, you are

  genuinely curious to learn.

• Startup or scale-up experience: you are comfortable with ambiguity and limited resources,

  and you like building things from the ground up

• You want to own and build a function, not step into a purely individual-contributor role.

• Real ownership: you will lead marketing, not inherit someone else's playbook.

• Impact you can see: in our market, strong marketing directly changes the trajectory of the business.

• A product with purpose: we help community financial institutions serve their members better.

• A senior seat: you report to the CEO and help shape company strategy.

• Remote-first, with a collaborative team across Ireland and the US.

We offer a competitive salary benchmarked to your location and experience

Tell us why this role is right for you and share one example of positioning or a product launch you are proud of. We review applications on a rolling basis and move quickly for the right person.

Pulsate is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building an inclusive team. If you need any accommodation during the process, let us know and we will be glad to help.