Product Analyst

Job title: Product Analyst

Location: Leeds, London, Dublin, Malta

Overview of the role:

We are looking for a Product Analyst to join our Betfair International team, part of Flutter International. You’ll be part of a team responsible for delivering insight and analysis to drive content and development of our exciting products across Sportsbook, Exchange and Online Gaming for millions of customers all around the world.

You’ll report to the Senior Analytics Manager and work closely with the Senior Product Analyst within our wider Analytics team. Our mission is to continue bringing data to the forefront of decision making on Product changes, as well as embedding our product optimisation strategy through a culture of A/B testing and experimentation. Our main stakeholders are the Product and Commercial teams across Betfair’s international markets, including Brazil, Spain & Italy.

What you’ll be doing

As a Product Analyst, you’ll be taking the lead in driving product analytics and digital experimentation:

• Leverage web analytics data to identify customer pain points and recommend optimisation opportunities to customer journeys, from registrations and deposits, to betting experiences.
• Analyse customer behaviour and create reporting dashboards to present actionable recommendations for the business following on-site experiments and A/B tests.
• Champion our digital data as the go-to expert for web content analytics and insights. Advise Product teams on tagging and experiment setup to ensure performance can be accurately tracked.
• Provide data-driven ideas and support planning for product launches and site content changes, from scoping the concept through to implementation and delivery.
• Educate our stakeholders who action your insights; you’ll be the expert in the data, but teach them to utilise self-serve data and dashboards to foster a data-informed culture.

What you’ll bring:

We’re looking for someone who is passionate about translating data into meaningful stories that improve customer experiences. You’ll bring:

• At least 1 year working experience with SQL for data extraction and analysis.
• At least 1 year working experience with Looker or equivalent BI and data visualisation tools (e.g. Tableau, PowerBI).
• At least 1 year working experience with Google Analytics data or digital equivalent.
• Experience in tools such as Google Tag Manager, Hotjar, Quantum Metric or Clarity is desirable but not essential.
• Experience in CRO and A/B testing platforms is desirable but not essential.

• An interest or background in online sports and casino betting is desirable but not essential.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus
• 30 days paid leave
• Health and dental insurance for you, and 50% coverage for your partner and your children (if you all live at the same address)
• Personal life insurance and income protection
• The option to join our company pension scheme
• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
• Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.