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At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the LifeReporting to the Senior EMEA Customer Marketing Manager, the Prin Customer Marketing Specialist is responsible for leading the Diabetes EMEA Customer Portfolio Experience (CPE) and raising awareness for it amongst EMEA, as well as maximizing the adoption and usage of services amongst HealthCare Professionals (HCPs), both physicians and nurses.
CPE is one the major diabetes strategies aimed at providing the right experience to the right customer at the right time, showcasing the power of Medtronic Diabetes’ holistic offering of products and services to HCPs through Europe, Middle East and Africa region (EMEA).
Responsibilities may include the following and other duties may be assigned:
- Lead and further develop the vision and strategy for CPE, including messages that resonate with all HCP segments, and propose and pilot a clear KOL and account approach (eg efficiency clinics).
- Drive internal awareness and adoption of the CPE mindset, as well as awareness and promotion of services; Manage the EMEA CPE core team as well as the relationship with services leads and country ambassadors.
- Drive external awareness and adoption of CPE and services amongst HCPs through our various channels, and work with our creative agency to develop external HCP campaign.
- Identify and track qualitative (testimonial) and quantitative KPIs to measure the positive impact and benefits of services for HCPs and PwDs and share it internally and externally to foster adoption and usage of services.
Required Knowledge and Experience:
- Bachelor’s degree in business or marketing
- +5 years’ experience in marketing preferably in customer marketing or market development
- Experience working with fast consumer goods
- Strong project management skills
- Ability to develop successful marketing initiatives, campaigns and assets with creative agencies
- Strong communication, presentation and interpersonal skills.
- Excellent spoken & written English skills.
- Travel requirement: <25%
- Experience with diabetes, dealing with HCPs and a second European Language will be a plus.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here
