Primary & Specialty Category Lead

Role summary
Drive revenue growth, portfolio performance, and customer engagement by leading brand strategy, operational planning, and cross‑functional execution. Ensure efficient financial management, multichannel excellence, and team capability development to support Pfizer's strategic objectives.
Key Responsibilities
1. Revenue, Forecasting & Financial Management

• Deliver brand revenue and IBA within agreed OPEX budget.
• Lead revenue and OPEX forecasting and phasing; monitor performance and initiate mitigation plans when needed.
• Conduct monthly P&L reviews with the Finance Director.
• Co‑manage full brand P&L with Finance, Commercial Leads, Marketing, and the Country Manager, including ongoing forecast updates and LE adjustments.
• Manage A&P budgets, FF allocation, and multichannel investment.
• Partner with GSCPM to optimize CoGs management and reduce shelf‑life risks.

2. Strategic Brand & Portfolio Leadership

• Develop and execute operational plans for all brands, aligned with regional strategies and tailored to local market needs.
• Prioritize brands within therapy areas and allocate resources accordingly (A&P, FF, digital).
• Identify and leverage synergies across brands to maximize impact.
• Provide market insights and brand feedback to Regional Marketing teams.
• Lead micro‑monitoring through KPIs/milestones and adjust plans to exceed objectives.

3. Multichannel Customer Engagement

• Evolve the commercial model to enhance customer engagement through multichannel communication.
• Ensure that global/regional tools, programs, and materials are adapted and fit for purpose with minimal trans‑creation.
• Manage local agencies within brand, budget, and compliance guidelines.
• Collaborate closely with Commercial Leads, Field Force, Medical, NAM, and all relevant functions to deliver effective execution.

4. Launch Excellence & Growth Opportunities

• Lead cross‑functional launch planning and execution for new brands.
• Identify and develop new business and partnership opportunities consistent with Pfizer's strategic direction.
• Support integration of acquired brands and alliance-driven assets.
• Proactively manage lifecycle strategies across the portfolio.

5. Leadership & People Development

• Manage and develop the Marketing team following GPM standards.
• Coach team members to build a high‑performance, Best‑in‑Class Marketing organization.
• Lead IDP development and ongoing capability building.

Accountabilities
Full Accountability

• Brand plans for all priority brands.
• Promotional materials and tools.
• Regulatory and Medical review processes owned by Marketing.
• Marketing team management and development, including IDPs.

Shared Accountability

• Brand P&L ownership.
• Portfolio prioritization with Commercial Leads, Marketing, and the Country Manager.
• Annual & long‑range OP development (forecasts, A&P, FF allocation, channel mix).
• Forecast reviews and LE adjustments with Finance, Commercial Leads, and the Country Manager.

Qualifications

• 12+ years of experience in the pharmaceutical industry.
• Minimum 4 years of people management experience.
• Bachelor's degree required; Master's degree or MBA preferred.
• Strong business and financial acumen.
• Demonstrated strategic and operational planning capability.
• Proven ability to act decisively and seize accountability.
• Strong performance management skills; holds self and others accountable.
• Committed to developing and growing others; builds effective teams.
• Effective change leadership with high levels of self‑awareness.
• Strong commitment to cross‑functional collaboration and "One Pfizer" mindset.
• Deep understanding of marketing strategy, customer insights, and competitor analysis.
• Excellence in marketing execution and operational implementation.
• Strong analytical skills with the ability to interpret data and communicate insights.
• Robust understanding of performance metrics and program evaluation.
• Experience leading in a matrix environment (Regional Marketing, Field Force, Commercial Leads, Cluster Leadership).
• Proven people development skills and talent management capability.
• Excellent written and verbal communication skills in English.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Mkt & Sales/Commercial Bus