PPC Specialist

Company Description

Neilson Financial Services provides the UK markets with innovative, customer-focused, life insurance products. With our comprehensive, affordable policies, we make a difference in people’s lives by giving them certainty about caring for others: we are there for them when they can’t be there for their loved ones.

We’ve evolved from our origins in the UK to become an international operation with offices in the USA, Canada, Ireland, the UK and Australia, with our head office based in Windsor and an in-house digital marketing agency, Thinkbait, based in Dublin, Ireland. Having multiple locations worldwide enables Neilson to attract the absolute best people, allowing us to achieve our aim of being a leading global provider of life insurance.

We aim to provide a comprehensive range of innovative products and deliver exemplary service levels to our customers and corporate partners, providing a consistently high quality, fully integrated customer experience. We’ve been awarded Feefo’s top rating, the Trusted Merchant Gold Award, for our outstanding customer service.

Job Description

This is a fully remote role, however, candidates can only be considered if they are currently a resident of the United Kingdom, we cannot consider applications from outside of the UK. 

At ThinkBait, we don’t just run PPC campaigns—we shape the future of performance marketing for Neilson Financial Services. If you thrive in high-stakes, data-driven environments and want to push the boundaries of PPC in one of the most competitive search verticals, this is the role for you.

About the Role

The PPC Specialist will play a key role in executing and optimizing campaigns on Google Ads and Bing across multiple Life Insurance brands in the UK, Canada, Australia, and beyond. You’ll be responsible for managing large-scale campaigns, identifying performance opportunities, and collaborating with cross-functional teams to drive results.

Key Responsibilities

• Campaign Management: Create, manage, and optimize high-budget PPC campaigns (Google & Microsoft Ads) in competitive international markets.
• Performance Analysis: Continuously analyse campaign performance, identifying scalable opportunities for lead growth and cost efficiencies.
• Ad Copy Optimization: Review, improve, and develop new ad copy to enhance CTR, Quality Score, and ad relevance.
• Compliance Coordination: Manage ad copy changes through the Compliance sign-off process to ensure regulatory adherence.
• Bidding Strategy & Automation: Test and implement smart bidding strategies (Target IS, TROAS, TCPA) to align with business objectives.
• Data Accuracy & Tracking: Maintain high-quality BI data through precise campaign tracking and trafficking.
• KPI Monitoring & Reporting: Track daily, weekly, and monthly KPIs, uncovering trends and presenting performance insights to management using dashboards and reports.
• Landing Page Coordination: Work closely with the marketing team to ensure campaign landing pages are optimized for conversion.

Qualifications

Required Skills & Knowledge

• Google Ads expertise (essential), with Bing Ads experience considered a plus.
• Experience with bulk campaign management via Ad Editors.
• Strong keyword research and audience segmentation skills.
• Proficiency in Google Analytics (GA4 preferred) and data visualization tools like Looker Studio.
• Advanced Excel / Google Sheets skills for data analysis and reporting.
• Familiarity with competitor monitoring and business intelligence tools.
• Experience with Google Ads scripts & automation is a plus.

Your Experience

• Ideally 3+ years hands-on PPC experience in a high-volume B2C or agency environment.
• Experience in financial services or regulated industries is advantageous but not mandatory.

Soft Skills & Mindset

• Exceptional communication and presentation skills, both written and verbal.
• Strong attention to detail and a data-driven mindset.
• High energy, passion, and innovative thinking.
• Ability to thrive in a fast-paced, evolving environment.
• Excellent organizational and multitasking abilities.
• A professional, solution-oriented approach to problem-solving.
• Strong business and commercial acumen.

Additional Information

• A competitive salary package
• 40 hours per week Monday to Friday, 9am - 6pm

Additional benefits dependent on location.