Portfolio Marketing Lead - Horizontal Services Safety and Innovation

JOB DESCRIPTION
Portfolio Marketing Lead Horizontal Services Safety and Innovation drives UL Solutions strategy to enhance customer experience and boost sales. Are you passionate about staying ahead of technology and market trends and seeing how they solve major challenges and improve lives? As the Portfolio Marketing Lead, you will provide strategic marketing direction for international go-to-market implementations. You will influence and lead the introduction of new and innovative products, services, and solutions within the UL Solutions portfolio, prioritizing resources to drive clarity and efficiency in execution.
Engage with partners to understand business objectives, collaborates with product, industry, services and business unit marketing functions and people to break down silos and bring UL Solutions horizontal services, including the Marketing Claim Verification (MCV) program and simulation, to market in a way that resonates with buyers and sellers. Develops and understands target buyers and markets, distills information across the organization and leverages content frameworks to attract and convert prospects and leads and enable sales to facilitate positive customer experience.
RESPONSIBILITIES

• International go-to-market strategy: Business and marketing goals definition - With the right vantage point, the go-to-market strategy is the unifying element that drives efficient execution and growth across the horizontal portfolio of offerings. The essential needs are identifying knowledge that helps the organization grow and be relevant in a mature market, identifying unmet buyer needs in industries and regions, and enabling feature and function rationalization to build new offerings. Responsibilities : Size and segment global markets, align UL Solutions horizontal portfolio to buyer needs and align it with marketing, sales and product/service strategy.
• Data & Innovation portfolio messaging and content: Shift from product to customer-centric - Ensuring that the organization delivers a consistent, buyer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical. Messaging must continue to evolve through a full-circle messaging and content review driven by insights into how the messaging organization process is performing. Responsibilities : Understand differentiators to buyers and buying committees, translate the customer's voice into specific needs, implement buyer-centric messaging methodology, and facilitate alignment on target buyers.
• Bringing offerings to market: Marketing, product/service, sales alignment - Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement. Responsibilities : Establish launch tier model across the horizontal portfolio, drive launch process and planning consistency, and develop launch governance.
• Personas and buyer insights: Persona-based marketing commitment - Influence front-end development ideation and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in innovation. Customer-centricity is difficult to achieve without a deep understanding of buyers. Buyer insights drive upstream and downstream value. Responsibilities : Identify and isolate buyers and buying committees, lead buyer persona development, and oversee buyer persona prioritization.
• Sales enablement: Buyer's journey and sales cycle alignment - Coordinated sales knowledge transfer programs to avoid inundating sellers and maximize sales adoption across the Data & Innovation portfolio. Responsibilities : Know routes to market - direct and indirect - understand sales organization structure, sales process and skills, sales funnel, etc. to establish a consistent sales knowledge transfer plan.
• Contributes to business success by performing other tasks as required.

QUALIFICATIONS
MINIMUM KNOWLEDGE PREFERRED.

• At least 3 years of marketing experience in promoting a wide range of new technology and innovative products, services, solutions or programs
• At least 6 years of digital marketing experience, including management of campaigns/programs with larger budgets
• A bachelor's or master's degree in marketing, communication, AIML, engineering, science, or a related field

MINIMUM SKILLS PREFERRED.

• Curious and trend-savvy innovators who thrive on exploring new ideas and thinking outside the box
• Experience creating marketing plans around strategy, customer and market research, competitive analysis, standards or directives and regulatory framework, product/service requirements, messaging, pricing, etc.
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Experience collaborating and coordinating across functions, businesses, regions, senior leadership and external agencies
• Excellent facilitation, interviewing skills, project planning and management
• Strong business acumen and strategic thinking
• Budget management, negotiation, and financial analysis skills
• Analytical mind and strong analytical skills
• Able to understand technical and scientific issues and to translate complex information for non-scientific audiences
• Works well in a matrix organization

MINIMUM ABILITIES PREFERRED.

• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.

What you'll experience working at UL:

• Mission: For UL Solutions, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do.
• People: Ask any UL Solutions employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL Solutions. We're able to deliver the best because we employ the best.
• Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
• Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.

Learn More:
Working at UL Solutions is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.
Curious? To learn more about us and the work we do, visit UL.com.
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ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
ABOUT THE TEAM
We may not help develop smart homes of the future, inspect the New Year's Eve ball or work in state-of-the-art labs... but we do tell people about it. It's our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we're making a difference. Our full-service team, which includes an award-winning in-house creative group, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that's working at the forefront of innovation to shape a safer world.